View of the Rolex booth at the world watch and jewelry show "Baselworld" in Basel, Switzerland, on Wednesday, March 26, 2014. Baselworld opens it's doors from March 27 to April 3, 2014. (AP ... more 
View of the Rolex booth at the world watch and jewelry show "Baselworld" in Basel, Switzerland, on Wednesday, March 26, 2014. Baselworld opens it's doors from March 27 to April 3, 2014. (AP Photo/Keystone, Georgios Kefalas) less 
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Associated Press | Photo By Keystone, Georgios Kefalas
Wed, Mar 26, 2014 10:39 AM EDT