VP US Marketing at Anheuser-Busch Paul Chibe, from left, President of Beats By Dr. Dre Luke Wood and VP Marketing State Farm Pam El participate in "The Currency of Culture in Marketing" seminar during... more 
VP US Marketing at Anheuser-Busch Paul Chibe, from left, President of Beats By Dr. Dre Luke Wood and VP Marketing State Farm Pam El participate in "The Currency of Culture in Marketing" seminar during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Charles Sykes/Invision for Advertising Week/AP Images) less 
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Associated Press
Tue, Oct 2, 2012 12:40 AM EDT