UK retailer John Lewis has a hit on its hands. Its Christmas advert - a moving cartoon story - has gone viral on the web. As Melanie Ralph reports the retailer is embracing a new trend - product-free ... more 
UK retailer John Lewis has a hit on its hands. Its Christmas advert - a moving cartoon story - has gone viral on the web. As Melanie Ralph reports the retailer is embracing a new trend - product-free advertisments that utilise social media. less 
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Wed, Nov 20, 2013 7:34 AM EST