NEW YORK, NY - MARCH 22: Graham Hill, Founder of TreeHugger.com and Jenifer Willig, Chief Marketing Officer at (RED) attend the WHOLE WORLD Water Launch Event on March 22, 2013 in New York City. ... more 
NEW YORK, NY - MARCH 22: Graham Hill, Founder of TreeHugger.com and Jenifer Willig, Chief Marketing Officer at (RED) attend the WHOLE WORLD Water Launch Event on March 22, 2013 in New York City. (Photo by Larry Busacca/Getty Images for WHOLE WORLD Water) less 
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Getty Images | Photo By Larry Busacca / Getty Images for WHOLE WORLD Wat
Fri, Mar 22, 2013 9:17 PM EDT