A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in downtown Shanghai September 10, 2013. Apple Inc is expected to introduce a cheaper version of the iPhone ... more 
A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in downtown Shanghai September 10, 2013. Apple Inc is expected to introduce a cheaper version of the iPhone on Tuesday, bringing one of the industry's costliest smartphones within reach of the masses in poorer emerging markets. The world's most valuable technology company, which many expect to unveil an iPhone 5C in several colors alongside the latest high-end iPhone 5S, is trying to beat back rivals like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd in markets like India and China, where it is fast losing ground. REUTERS/Aly Song (CHINA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) less 
1 / 28
Reuters | Photo By ALY SONG / REUTERS
Tue, Sep 10, 2013 5:16 AM EDT