2. Apple // +129% // $76,568 $m

The response to Steve Jobs’ death last year proved how deeply millions connect with Apple on an emotional level. In a world where consumers are oftentimes overwhelmed... more 
2. Apple // +129% // $76,568 $m

The response to Steve Jobs’ death last year proved how deeply millions connect with Apple on an emotional level. In a world where consumers are oftentimes overwhelmed with information, the role a brand plays in people’s lives has become all the more important to ensuring a business’ overarching success. Nobody understood this better than Steve Jobs. He simplified the complex, democratized technology that was once out of reach, and built a brand so powerful that it forever changed the way consumers think of brands.

Jobs recognized that a brand is so much more than a logo. He instinctively knew that his customers needed to feel a certain way when they picked up an Apple product, when they entered an Apple store, or when they visited the Apple website. He knew that a strong brand should envelop the entire business strategy and positively influence the entire employee base. He also recognized that a brand is what connects a business with the hearts and minds of consumers. Simply put, Steve Jobs understood that a brand is uniquely capable of humanizing a business — and that is precisely why so many of us are Apple ambassadors today.

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Tue, Oct 2, 2012 3:00 PM EDT