16. Gillette // +4% // $24,898 $m

Owned by Procter & Gamble, Gillette grew into the leading men’s shaving line because it, historically, has spent more than any other company in R&D to make its ... more 
16. Gillette // +4% // $24,898 $m

Owned by Procter & Gamble, Gillette grew into the leading men’s shaving line because it, historically, has spent more than any other company in R&D to make its razors the best. Once again delivering the performance and innovation consumers have come to expect, Gillette and Braun’s new Gillette Fusion ProGlide Styler, a three-in-one facial hair trimmer, shaver, and edger, won multiple awards and helped increase market share in emerging markets.

In India, consumers prefer Gillette “seven to one” over traditional doubleedge razors, a promising sign of the brand’s ability to extend its global presence. Building on its sponsorship of the London Olympics, P&G has announced a 10-year agreement with the International Olympic Committee, which will link the Gillette brand with top male athletes.

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Tue, Oct 2, 2012 3:00 PM EDT