World's 25 best global brands 2012

This latest Interbrand ranking of best global brands takes measure of three factors in its assessment of each brand: 1) financial performance of the branded products or service; 2) role of brand in the purchase decision process; and 3) overall strength of the brand.

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3. IBM // +8% // $75,532 $m

IBM, the US-based multinational technology company, has consistently ranked as one of the world’s most innovative, profitable, and sustainable brands — and it is still operating at full speed. IBM continues to reinvent itself to meet everchanging marketplace needs, turning its attention to emerging markets, big data analytics, and cloud computing. Smarter Planet, IBM’s groundbreaking business strategy, continues to ... more
3. IBM // +8% // $75,532 $m

IBM, the US-based multinational technology company, has consistently ranked as one of the world’s most innovative, profitable, and sustainable brands — and it is still operating at full speed. IBM continues to reinvent itself to meet everchanging marketplace needs, turning its attention to emerging markets, big data analytics, and cloud computing. Smarter Planet, IBM’s groundbreaking business strategy, continues to drive new product and service development, employee engagement, and corporate citizenship.

It remains a textbook example of how to create, build, and deliver a world-leading business-to-business brand.

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