Yum! Brands made waves in late March when its Taco Bell restaurant chain started serving breakfast — waffle tacos specifically — in an effort to take a bite out of McDonald's morning meal ... more 
Yum! Brands made waves in late March when its Taco Bell restaurant chain started serving breakfast — waffle tacos specifically — in an effort to take a bite out of McDonald's morning meal dominance. In a call following McDonald’s first quarter earnings report Tuesday morning, CEO Don Thompson shot down the notion that newcomers could beat Mickey D’s at a game it has been playing for 30 years. less 
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Wochit
Tue, Apr 22, 2014 6:42 PM EDT