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Pixar Wants to Know If You're 'Brave' Enough to Wear a Kilt

Mashable

Disney is ramping up its digital campaign for Pixar's next animated release Brave with a cheeky faux-advertisement showcasing some of the apparel in the film.

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Brave takes place in 10th century Scotland and follows Merida (voiced by Kelly Macdonald), a skilled archer who is determined to challenge traditions and customs by taking fate into her own hands.

As far as Pixar films go, Brave is the first movie from the studio with a central female protagonist. This presents a challenge of sorts to the marketers at Disney and Pixar because focusing too much on the female aspect of the story can shut out the young male audiences that Pixar also wants to attract.

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That's why it makes sense that for the latest featurette, a faux-ad for kilts, Disney goes after humor, not girlishness.

The studio has been busy releasing featurettes, behind-the-scenes photos and other tidbits across YouTube and Facebook. The Facebook Page for Brave has more than 125,000 Likes as well as a collection of photos, videos and links to apps.

Brave hits theaters on June 22.

This story originally published on Mashable here.

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