A Chicago-based product and branding firm created a new line of plastic wristwatches called 1:Face Watch hoping to relieve world hunger, breast cancer and aids, while bringing water to rural communities in Rwanda, raising awareness about the environment and providing mammograms to women in need.
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Mirza Mind's creative director Fam Mirza designed the simple plastic watch, available in various colors to represent different causes, to help half of the world's population living on less than $2.50 day in developing countries.
Each 1:Face Watch supports charities like One Day's Wages, Charity Water and the American Cancer Society. For example, when someone buys one white watch, the money goes to the charity One Day's Wages, which can feed 16 children living in the Horn of Afica.
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The 1:Face Watch campaign is socially driven. The creators encourage timepiece owners to share photos and stories on Facebook, Twitter and Instagram. "YOU are the genesis of this movement," the team writes on its official Indiegogo page. Find out more about the campaign in the above video. Each battery-powered and waterproof watch is $40 and supports one cause.
Here's a graphic of the social impact 1:Face Watch backers have contributed to, so far.
Do you support online campaigns working to alleviate global poverty? Tell us about the charities and causes important to you in the comments.
This story originally published on Mashable here.
- Poverty & Welfare
- Society & Culture