The Premium Organic Café, LLC, launches its business/online store with a unique offering of specialty organic coffees, chocolates, teas and accessories. The company features gift baskets, a monthly ordering club and a gift scheduling/pre-ordering system. It is targeting consumers and small to medium-sized companies. This entrepreneurial start-up is a reinvention for a marketing executive who was affected by the recession and is co-owned by an orthopedic radiologist.
Tucson, AZ (PRWEB) August 18, 2011
“No one is currently selling these specialty products in one convenient online shopping experience,” explains Ms. Ring, “and it’s rare to have all three types of gourmet items readily available in a gift basket. We’re focusing on organic and Fair Trade certified products because our research indicated that coffee, tea and chocolate production is highly susceptible to unfairness, child slavery and environmental mismanagement. Organic products are healthier and the Fair Trade designation means a fair price is paid to the small family farmer, women are paid the same as men, there’s no child slavery involved, and sustainability of community and the environment is the standard practice. This is something we can put our hearts behind.”
Dr. Ballehr’s double undergraduate degrees in Biophysics and Biochemistry and interest in nutrition and wellness directly affects the products the company sources. “We search for people who are artisans at their crafts and create one batch at a time to ensure quality, nutrition and taste that is without equal,” explains Dr. Ballehr. “For example, one of our chocolate providers is a nutritionist who started making homemade, healthy chocolate for her clients and produces some of the most delicious chocolate bars on this earth. Who doesn’t want to eat chocolate that’s delicious and good for you? Our products are truly the best-tasting out there and the fact that they’re organic or Fair Trade certified is a bonus for consumers.”
The company has their own private label coffees and teas to round out their current product selection. Their logo and private label designs were created by the boutique design division of The Lavidge Company (TLC), one of the top marketing communications firms in the U.S., located in Phoenix, Arizona. The labels showcase original art created by Chief Creative Officer/Creative Director, Bob Case, one of the top scratchboard artists in the country. “We are very fortunate to have TLC as our partner,” states Ms. Ring. “Their creative is superior and they’re smart, down-to-earth people. We had a blast working with them and they hit a home run on our project.”
About Premium Organic Café
Dr. Ballehr and Ms. Ring share a passion for racing sportbike motorcycles and learned about their other shared passion for organic coffee, tea and chocolate over numerous trackside conversations. Ms. Ring reinvented herself as an entrepreneur after being laid off during the recession. She conducted research that revealed a confluence of growth potentials for several items that piqued her interest: online retail stores; specialty coffee, tea and chocolate products; and organic and Fair Trade designations. Dr. Ballehr desired an entrepreneurial venture to utilize her medical knowledge, business expertise and satisfy personal altruistic goals. The web site will be expanded over the next few months with history and facts about all three products as well as information about organic and Fair Trade designations. It will also include a gallery of coffee, tea and chocolate art.
About the Managing Partners
Dr. Ballehr currently practices in the field of Orthopedic Interventional Radiology, specializing in Sports Medicine and is also Managing Partner of Road Race Southwest and XCEL Trackdays, LLC, in the Phoenix, Arizona area. She completed specialty fellowship training at Thomas Jefferson University, is well published and lectures in the field of MRI and sports medicine. Having background degrees in biophysics and biochemistry, her interests also include nutrition, wellness and alternative integrative medicine.
Ms. Ring is Managing Member of Animals Plus, LLC, which holds two patents and manufactures The Anxiety Wrap®, a revolutionary product that calms dogs and ends thunderstorm fear. She has 25 years of marketing, advertising and branding experience from the top ten global advertising and public relations agencies BBDO, Young and Rubicam, J. Walter Thompson, and Porter/Novelli. She has received various marketing and creative industry awards including a Medal for marketing effectiveness in the New York Festivals Award Show.
About The Lavidge Company
The Lavidge Company is a locally owned and operated full-service advertising, public relations, interactive, consulting and marketing communications agency. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Highlights of the agency's client base include Phoenix International Raceway, Discount Tire, Pearle Vision, Arizona Grand Resort, Massage Envy, Banner Health, McDonald's and many more. Named as one of the 15 fastest-growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also included in Inc. Magazine's 2010 Inc. 5000 list, voted as one of the "Best Places to Work" in Phoenix by Phoenix Business Journal for four years, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." http://www.lavidge.com; @lavidgeco; Facebook: LavidgeCompany.
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Kimberly Ring
Premium Organic Cafe, LLC
(520) 870-5348
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