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    How a Professional Pain Point Led to a Disruptive Business Idea [VIDEO]

    [brightcove video="1386623766001" /]

    Look books are the traditional, non-digital, paper catalogs that fashion designers use to show off their designs to magazine writers and editors. Fed up with the cumbersome process of having to look through every page to find the right item, Meggan Crum envisioned a website where she could just click on the items she needed via an online shopping-style web site, and have them delivered to her. She ran the idea by her colleague and good friend, Mandy Tang, who was getting her MBA at Columbia. The two then decided to found The Runthrough, a site that is shaking up the editorial side of the fashion industry.

    [More from Mashable: Silicon Valley Vs. Silicon Alley [INFOGRAPHIC]]

    Check out our interview with Mandy and Meggan to learn how they launched using Lean Startup principles, the challenges of running a company with two co-founders and how they go their business off the ground.

    Thanks to Mike Brown, Jr. for hosting our shoot at AOL Ventures.

    [More from Mashable: Meet the iNuke, a $30,000 iPod Dock [VIDEO]]

    Follow Venture Studio, in association with Mashable, which is brought to you by Square1 Bank. The show is hosted by Dave Lerner, a 3x entrepreneur and angel investor. To join Venture Studio's Facebook page, click here.


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    This story originally published on Mashable here.

     

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    [ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]