Looking for a slice of the $550 million Powerball pie? Try checking your local radio station's Facebook page.
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Several radio stations across the country are posting pictures of their Powerball tickets to Facebook, then offering to share their winnings with Facebook fans who like or share the photo.
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Given that any individual is more likely to be killed by falling airplane parts or become president of the United States than winning the Powerball jackpot, these photos are a pretty safe way for stations to jack up their social engagement rates.
95 WIIL Rock, a Wisconsin/Illinois station, has nearly 54,000 shares on its ticket -- a staggering number considering the station's Facebook page has only 10,700 likes.
102.3 WBAB, a Long Island, N.Y. classic rock station, has nearly 3,000 shares on its ticket. The station itself, meanwhile, has only 15,000 likes.
Update: Several Twitter followers notified me that these stations may be violating Facebook's policies regarding brand Pages and contests. From those rules:
"You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."
HyperVocal, meanwhile, is doing the contest through a separate Facebook app, which is allowed:
Has your local station posted a similar photo? Is this a smart way for local radio stations to boost their Facebook engagement? Share in the comments.
This story originally published on Mashable here.
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