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    Get Real: Hurricane Irene Should Be Renamed "Hurricane Hype"

    Over the years the National Hurricane Center (NHC) has employed the world’s best experts on Atlantic tropical cyclones, from “Dr. Bob” Simpson, to the mediagenic Neil Frank and on to the current director, Bill Read.

    The lifesaver-in-chief was probably Frank, who indefatigably crisscrossed the nation educating the public to the dangers—hidden and obvious—that accompany these curiously seductive weather systems. His era was one of many innovations, including extensive use of satellites, and tailoring the “names” of storms to the culture where they roam in order to attract attention.

    One of Frank’s nightmare scenarios goes like this: A strong hurricane threatens a heavily-populated resort area with few escape routes, such as the North Carolina Outer Banks. Vacationers reluctantly abandon their $20,000/week palaces on Pine Island for 36 hours in an immobile SUV conga line, drenching tropical showers, and no toilets. The storm falls apart or unexpectedly turns away from land. Lotsa folks rent for more than a week, so they return, an equally strong storm shows up, and they don’t leave. The title of this movie is “how to die in a 10,000 square foot house-boat”.

    We have just lived through something pretty close to this nightmare. Last April 27, in Tuscaloosa, Alabama, 41 died because they disregarded a weather warning.

    While the number of strong tornadoes is hardly changing (there may even be a slight decline), the number of tornado warnings has increased exponentially as Doppler radar picks up twisting circulations embedded in thunderstorms that could produce a ground tornado.

    The number of false positives has so cheapened the currency of tornado warnings that few now bother to interrupt their work when one is given. While the very good forecasters at the National Weather Service were not at all happy when veteran TV meteorologist James Spann blamed a large number of Tuscaloosa deaths on the very high false alarm rates, he had a point.

    Now on to Hurricane Irene:

    Up until now (Friday evening) Irene has been very similar to 1985 hurricane Gloria, though a bit weaker. But the level of hype—because of its projected path near all of the I-95 major cities—is similar to that of 26 years ago.

    See the track here.

    When Gloria didn’t kill enough people to suit CBS’s Dan Rather—a serial hurricane hyper who made his career on 1961 Hurricane Carla—he yelled at poor Neil Frank on live TV.

    What had happened is that the night before landfall, Gloria took a sudden 40-mile jog to the east. The cyclone slid harmlessly east of the big cities, showing her weaker western side instead of the destructive northeast corner.

    Irene has put on a remarkably similar show. Within the limits of forecasting error, Irene’s projected path makes it was impossible to rule out a major disaster. But, as a dangerous Category 3 storm within two days of land, something similar to what happened to Gloria occurred. Instead of going slightly off course, the power of her winds dropped markedly, at least as measured by hurricane hunter aircraft. Because it is prudent to not respond to every little tropical cyclone twitch (such as Gloria’s jog or Thursday’s wind drop), the Thursday evening forecast was virtually unchanged, the Internet went thermonuclear, and the Weather Channel’s advertising rates skyrocketed. From that point on, it became all Irene, all the time. With this level of noise, the political process has to respond with full mobilization. Hype begets hype.

    A day later, the smart money is still riding a very Gloria-like track, but with a cyclone that will be weaker than projected. It is doubtful that Irene will even cough up eight bodies (the number killed by Gloria), though power outages east of where the center makes landfall (probably on Long Island) may be extensive.

    As I complete this, there’s another tropical depression out in the Atlantic, and a couple more on the way in the very near future. Suppose one of these takes a similar path, except that it improbably threads the needle of the Mid-Atlantic Bight and makes landfall immediately to the west of New York City as a Category 3 storm. How many people will the hyping of Irene have killed?

    That’s how Hurricane Hype followed by Hurricane Insanity leads to hurricane death.

    I see a solution, in all places, in Washington DC, where a group of crackerjack weather forecasters, led Jason Samenow, have set up the Capital Weather Gang (www.capitalweathergang.com). It’s become the go-to group for potentially severe winter storms here (including hurricanes), and, because they are serving a smaller community than, say, NHC, they aren’t under the massive scrutiny of a politicized media. Is it time for similar diversity to develop all over the high-stakes world of tropical cyclones?

    Or would that be an abject disaster? Consider if there are five competing hurricane forecasters, four suggesting evacuation while the fifth says “stay put”, and the fifth one is wrong. Surely most people would choose to stay, with disastrous results. Given the nature of the Internet, such an experiment is sure to run in the near future.

     

    1,059 comments

    • Stressin6378  •  8 mths ago
      This article is just plain stupid. Someone should cough up all over you. You are a true ass!!!
    • deborah.baines  •  9 mths ago
      You proved your own point..inversely.. good job!! Maybe YOU should now seek a new career :D
    • Brian  •  9 mths ago
      Would you like some salt on your crow?
    • Anonymous  •  9 mths ago
      What do you have to say now Patrick Michaels? 40 dead, flooding, extensive damage covering many states, and millions without power. Perhaps you should consider a career change....just make sure it's not weather forecasting.
    • VeteranGamer  •  9 mths ago
      Now that it's done...now that Prattsville NY was pretty much erased from the map...now that 38 human beings (at the very least) are dead due to Irene...I would like to cordially invite Patrick Michaels to resign his position with Forbes to devote himself full-time to storm recovery charity work. Have you no sense of decency, sir? At long last, have you left no sense of decency?
    • BillHefner  •  9 mths ago
      It's now Monday.....how was that hype?
    • boxxout  •  9 mths ago
      Tell the 2500 folks stranded on Hatteras Island and the families of the poor folks who lost their lives that it was over hyped. You are an idiot.
    • B. A. Smith  •  9 mths ago
      The problem is when the next hurricane comes and people whine about the media making this one into something it wasn't, their're not going to prepare or leave. It's like dam if you do - dam if you don't.
      • Susan Runyon 9 mths ago
        This one was NOT made into something it wasn't. They were warning us about the worst possible outcomes, and in NYC, we barely missed that by a few miles. If the storm had only gone a few miles further east as it went up the coast, it would have been much worse. They have to warn us about the potential worst case scenario. It's not our fault if you misunderstood that to be a promised outcome!
    • Mark  •  9 mths ago
      35 coughed up last I heard.
    • Cubs  •  9 mths ago
      East coast media bias.
    • Andre Jack  •  9 mths ago
      I was in Houston when Hurricane Rita came and despite the warning to evacuate, I stayed instead. The City was without power for over a week, and businesses were closed too. If I had to do it over again, I would have left.
    • mm  •  9 mths ago
      The media should be ashamed of itself by this over-hype anemic storm and their hysterical coverage. Some of the coverage was ridiculous with reporters trying to make a big deal out of nothing. I guess ratings are more important than honest and responsible reporting.
      • rick 9 mths ago
        So, "epic flooding" in Vermont and up-state New York is considered anemic by you?

        This guy predicted no more than 8 people would die (as if that wasn't bad enough), and as I sit here the current death toll is 35 people, more than 4 times as many, and I fear the toll will go much higher. I also see where the article has been edited to remove his first feeble boast.

        The big fear on the right is that the government will mount a successful response, and the followers of Prophet Ron Paul will once again look like the fools they are...

        Good luck to everyone who has to deal with this. Those of us in Florida who count our lucky-stars every time a storm like this misses us can feel your suffering! We've been through it a few times...
      • DavidJ 9 mths ago
        40 dead. hysterical.
      • Anonymous 9 mths ago
        40 dead, billions in damage, historical flooding, and millions without power is "over-hype and anemic?" Some people are really not intelligent.
    • Sinner's Swing!  •  9 mths ago
      No matter how you put it to people, not everyone will leave. There are always a few stubborn #$%$ who will NOT leave, I say leave 'em there, thin the herd!!!!
      • Blank 8 mths ago
        Not everyone has the money to leave genius. Thin the herd with the millions of people who didn't leave? You are an #$%$ We should start the herd thinning with you as you seem to think that everyone can afford to leave an area.
    • The Kid  •  9 mths ago
      Patrick Michaels - why don't you get a life. If the necessary precautions had not been taken and a real disaster had taken place - YOU'D BE WHINING ABOUT THAT. What's the matter - slow news day.
    • Oybombya  •  9 mths ago
      Big Hype and Big Advertising Dollars. Hurricane Donna was far worse in 1960, and I remember the warning, "Hurricane Coming..........Stay Indoors".
    • CAS  •  9 mths ago
      If they didn't hype it, there would be people thinking, "oh, no big deal, I'm not going to ignore the warnings" and there would have been a lot more injured or dead because of this! People can be stupid. If you don't warn them, they get angry and complain. If you do warn them of how bad it could be, and it doesn't live up to the worst case scenario, they complain. Just be thankful that it wasn't that bad, move on, and clean up.
    • Kayt the Druid  •  9 mths ago
      Tornado warnings used to be the signal to "head for the basement!" Now, with doppler and computer tracking to street level, they mean "Turn on the TV and see where the storm is".
      This is a Good Thing. With Hurricanes, however, because of their size, duration and especially the chance of storm surge, I would rather err on the safe side and get out of its way. Flooding, especially flash flooding, is nothing to trifle with.
      • A M 9 mths ago
        Thank God someone has the voice of reason!!!!
    • prof.narendrasinh mahida ...  •  9 mths ago
      see now do not worry. god bless america
    • Jefro3000  •  9 mths ago
      If we hadn't evacuated our summer place on Fire Island, East of Long Island, Gloria would have taken my Mom, Sister and me out to sea with the house. I'll take caution, thanks.
      • Mike 9 mths ago
        must be nice to have a summer place, please put your head back in the sand and leave the real americans alone
      • Arkansas 9 mths ago
        Mike, get off the entitlement dole and work for a living and maybe you too, could earn a summer place.

        Jealous much?
    • HM  •  9 mths ago
      If this author had personally experienced the devestation of Katrina, no doubt he would not spew such opinionated garbage on the internet. Too bad there wasn'tmore hype before Katrnia hit - maybe more people would have taken the warning seriously. No one can predict the exact path and strength of weather events. I guess he thinks it's stupid to evacuate buildings that have been shaken by an earthquake too.
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