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    In refocusing clothing line, Olsens shun spotlight

    NEW YORK (AP) — Mary-Kate and Ashley Olsen seem like they are committed to make their fashion collection The Row a player in the industry. To do that, they have taken a step back.

    The design duo staged a handful of intimate, abbreviated runway shows at The Carlyle Hotel on Madison Avenue on Monday as part of New York Fashion Week. The clothes — full of quiet elegance and impressive craftsmanship — did all the talking. The only sound in the room came from a baby grand piano. Photographers weren't even allowed into the show, with the brand deciding to provide news outlets with their own images.

    The strategy of shunning the spotlight could backfire if the Olsens didn't continue to turn out impressive clothes that draw the support of top fashion editors and retailers.

    They've developed a distinct point of view that embraces fluidity and sophistication, usually with monochromatic outfits in tempting fabrics. Embellishment is minimal, but the looks they presented for fall ramped up the uptown luxury factor with mink and alligator trims, and quite a bit of dressy taffeta.

    The Olsens explained in their notes that they were courting the American woman "from day to night." Think cozy chenille jackets or cashmere tops with an underlayer of sheer chiffon, or paired with a full-length skirt. They also put together blouses with billowy sleeves and slim bottoms.

    "Slightly irreverent, she plays with duality of season and time of day. She wears summer clothing in winter and daywear in the evening. The result is a relaxed and timeless elegance," they said.

    ___

    Follow AP coverage of New York Fashion Week at http://twitter.com/ap_fashion

     

    31 comments

    • IntellectualDementia  •  3 mths ago
      those pictures look like a beekeeper's outfit
    • really  •  3 mths ago
      Yikes, these are their clothes? I am not sure, seeing how they usually look, why anyone would think of them as role models for fashion. That white dress is ghastly and how much do they want to limit their buying public by "creating" the black ensemble?
      • Hudson K 3 mths ago
        then my friend u do not know fashion
      • A Yahoo! User 3 mths ago
        @hudson K sounds to me like your the one who doesn't know fashion
    • Otto Pilot  •  Spring Branch, Texas  •  3 mths ago
      Shunning the spotlight is fine, but they need to stop shunning SUNlight.
    • Liz  •  Philadelphia, Pennsylvania  •  3 mths ago
      I know it's way too expensive for me, but I admire the fact that the Olsens made a commitment to have the clothes made in America.
    • then some  •  3 mths ago
      They cannot dress themselves why would anyone think they could dress someone else? They need to go back to school if this is their future.
      • Wayne Turner 3 mths ago
        This "future" you talk about has made them tens of millions of dollars. Jealous much?
    • Susan  •  3 mths ago
      Wow, these two are creepy. I don't know what happened to them, but it is scary. Has there been a successful transition from child star to well adjusted adult? I have only seen a few that appear that way.
      • Cheep-O 3 mths ago
        Ron howard, Kurt Russell, drew Barrymore, Shirley temple, Jason Bateman, etc....
      • Don B 3 mths ago
        Elizabeth Taylor, Brook Shields, Mickey Rooney, several Disney kids...
      • Susan 3 mths ago
        Drew Barrymore did a stint in rehab at age 12!!, Liz Taylor battled alcoholism her entire life. But I see your point, there are some success stories. There is quite a few that lost their way and have yet to find it.
    • Lise  •  Santa Clara, California  •  3 mths ago
      Who designs for the Olsens? I am curious as to how many prototypes their designers go through before the Olsens are satisfied.
    • Paula  •  Everett, Washington  •  3 mths ago
      They dress like Bag Ladies, what would inspire anyone to attend their fashion week? I hear they have a high-end line of clothes, I don't think I"ve ever seen anything of the Olson's that I wanted to wear? But I wish them well......
    • Buffy26  •  Trenton, New Jersey  •  3 mths ago
      I like the Olsens in general and the clothes do look very well made, but if you ask me these outfits are one big Snooze fest (with the exception of the first black #. Only one that stood out to me) The neck lines are very high and most of the tops remind me of what a potato sack would look/fit like if it had head and arm holes. Only super models and the Olsens (and anyone as skinny) could pull looks like these off without looking preggers, or just dumpy. But that's "fashion" for you...whomp whomp.
    • Cathy  •  3 mths ago
      P. T. Barnum was right. There's a sucker born every minute.
    • Bonnie  •  Columbia, South Carolina  •  3 mths ago
      I love the black but the white is just wrong!!
    • Leeroy Jenkins  •  3 mths ago
      I wonder if they still look like Troll dolls?
    • andy  •  Boston, Massachusetts  •  3 mths ago
      they should go back to whatever they were doing before design.
      • RifRaf 3 mths ago
        That would be drugs my friend
    • Jack  •  3 mths ago
      Nothing says "I am and idiot" quite like being into fashion.
      • Rod Hardmann 3 mths ago
        And nothing says "I am a BIGGER idiot" than misspelling a two-letter word in a post calling people idiots. "I am AND idiot"?!?!?!?!?

        AHHHH HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHaaaaaaaaaa.......
      • EH 3 mths ago
        Ouch! Sorry Jack, but that does look bad.
    • Deb  •  3 mths ago
      The Olsen twins give off this Greta Garbo vibe of "I vant to be alone" .....all the while trying to be up front and center of every camera of any fashion event ............very confusing .....
    • RifRaf  •  Oklahoma City, Oklahoma  •  3 mths ago
      Available at a wal mart store near you.
    • Hawke  •  Lufkin, Texas  •  3 mths ago
      Okay. Now I realize why actresses dress the way they do on the red carpet even when their outfits look outrageously awful, totally inappropriate for the occasion and very unflattering. They are choosing their outfits based on having seen them on the runway at fashion shows. Fashion shows are presented to show a designer's line of clothing and to sell the clothing. It's up to the consumer to choose the outfits that are the best for them. The see-through outfit over the black underwear is a copy of the outfit modeled by the Duchess of Cambridge in her university days and is not an original design.
    • IgboNewaki  •  3 mths ago
      Those young ladies are hotter than 3 acres of stolen cars!!
    • Karen  •  Troy, Michigan  •  3 mths ago
      mink & alligator, yuck!!!
    • RAZORJACK  •  Oklahoma City, Oklahoma  •  3 mths ago
      Stunning and wonderful designs are at work here.
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