Author and Personality Tapped To Join Power-Partner YourTango.com’s Advisory Board
San Francisco, CA (PRWEB) June 29, 2011
“My Facebook presence has never been promoted by any form of advertising. Fan involvement has increased organically through word-of-mouth,” said author and relationship expert Charles J. Orlando. “The other key success factors are my approach to content that puts my audience first, not selling products, and that the audience was able to actually engage the author behind the book—me—not some marketing representative. This genuine interaction and transparency is what Social Media is all about, and I’m thrilled with the success of my efforts.”
Charles’s success is accompanied by a new position with YourTango.com—the digital leader in love and relationships—as a member of its Advisory Board, providing advice and expert insight on social media, branding, and marketing. Charles’s partnership with YourTango began in 2010 with the goal of bringing insight from his acclaimed book The Problem with Women… is Men: The Evolution of a Man’s Man to a Man of Higher Consciousness to YourTango’s wider audience. As both a YourTango Expert and partner, Charles collaborated with YourTango on their “He Said, She Said” video series, and worked with their editorial team to research and write his now-infamous article, “Why Women Cheat: A Married Man Goes Undercover On Ashley Madison.” The article has been optioned by URC Media Studios as the basis for a feature film.
“Charles’s accomplishment on Facebook is truly inspiring. He’s the first YourTango Expert to reach such an impressive level of social engagement,” said Andrea Miller, founder and CEO, YourTango.com. “With more Facebook fans than Marie Claire, Glamour and Women’s Health combined, Charles’s insight into what fans need to feel connected will prove invaluable to YourTango as we continue to grow our own Facebook presence. We welcome him as the newest member of our advisory board.”
For experts wishing to reach a global audience, Charles’s formula is one that works. His meticulous attention to engaging his followers—through a finely-tuned marketing strategy developed through real-world experience—led Charles to increase in his fan base at an average rate of nearly 7,000 fans per week. According to AllFacebook.com, his page is now in the Top 100 Facebook Pages in the “Book” Category. Amongst his peers, Charles’s success is unparalleled with almost five times more fans than John Gray – the author of Men are from Mars, Women are from Venus and the best-selling relationship author of all time. The cost for this high rate of engagement: Charles’s time, and approximately $29.95/mo for Woobox.com (for book giveaways).
"People can't help but share something unique, and unfortunately for most women - a man who is truly open about the shortcomings of men fits that category! The great success Charles has had in building an audience on Facebook offers a simple lesson for anyone trying to get more out of social media: personality matters,” said Rohit Bhargava, best-selling author of Personality Not Included and of the upcoming book Likeonomics: How To Be More Believable. “Charles successfully demonstrates what may very well be the ultimate secret of success in social media ... share a strong point of view with a human personality, and do it consistently. That's the spark that fans can't help but flock towards."
Charles has been requested to offer his social media expertise to a small group of organizations, and interested parties can visit http://charlesorlando.com for more information. Charles’s YourTango Experts profile at http://www.yourtango.com/experts/charlesorlando. More information about Charles can be found on his website at http://theproblemwithwomenismen.com or on his Facebook Page at http://facebook.com/theproblemismen.
About Charles J. Orlando
Charles J. Orlando is an author, writer and speaker living in the San Francisco Bay Area. He is an active member of American Mensa, and he is regularly tapped by radio and print publications for his relationship expertise, including Self, Men’s Health, and Shape. Charles’ past experience as a “morally challenged” young man—combined with over 1,600 interviews with men and women—has brought his acclaimed book The Problem with Women… is Men: The Evolution of a Man’s Man to a Man of Higher Consciousness to life. Charles’ writing can be found on popular womens’ sites such as YourTango.com and BettyConfidential.com, and has been featured on Yahoo! Shine and MSN.com. Connect with Charles on his Facebook Page by visiting http://facebook.com/theproblemismen, or find out more on his website at http://theproblemwithwomenismen.com.
About YourTango
YourTango is the leading lifestyle brand focused on love & relationships. With a mission to help users live their best love lives, YourTango provides award-winning content, community, tools, and connections to relationships experts.
YourTango caters to women in all lovestages: single, taken, engaged, married, starting over & complicated. Whether you are in a relationship, looking for love, or mending a broken heart, we invite you to join the conversation wherever you are: YourTango.com, twitter.com/yourtango, youtube.com/yourtango or http://www.bit.ly/YourTangoFacebook.
YourTango is the property of Tango Media, a private company based in New York City.
About Rohit Bhargava
Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best-selling book Personality Not Included and has been featured in The Wall Street Journal, BusinessWeek, NPR and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and “non-obvious” keynote speaker who has presented across the world on authenticity, creativity, storytelling, social media, and why marketing is no longer like feeding a baby.
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Carl Olsen
The Problem with Women... is Men
415-578-5518
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