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    Reuters Expands its Original Content on YouTube

    By Lauren Indvik | Mashable – Tue, Jan 17, 2012

    Storied wire service Reuters has launched Reuters TV, a series of 10 original programs that will air on its new YouTube channel.

    The media company joins roughly 100 other media partners in delivering original, premium content on Google's video platform, and is poised to become the largest news content provider in the network.

    [More from Mashable: 20 TV Shows With the Most Social Media Buzz This Week [CHART]]

    The 10 shows have been built around a number of Reuters's established verticals and more recognizable journalists, including finance blogger Felix Salmon and social media editor Anthony de Rosa. The list, in full:

    1. Reuters Investigates. Investigative journalism and special reports from around the world, in coordination with Reuters's Enterprise unit.
    2. The Trail. Featuring Reuters political reporters covering the presidential candidates on the campaign trail.
    3. Felix TV. With Reuters finance blogger Felix Salmon.
    4. Media Bite. Featuring Peter Lauria, editor of technology, media & telecommunications, and his team of reporters covering a media world experiencing massive change.
    5. Tech Tonic. Hosted by de Rosa.
    6. Freeland File. With Reuters Digital Editor Chrystia Freeland interviewing top newsmakers.
    7. Fast Forward. Hosted by Chrystia Freeland and featuring Reuters’s commentators and journalists David Rohde, Rob Cox, Bethany McLean, David Cay Johnston, Geraldine Fabrikant, Steven Brill, Ian Bremmer and James Ledbetter, among others.
    8. Money Clip. Featuring personal finance editor Lauren Young.
    9. Rough Cuts. With Jen Rogers, showcasing news video that Reuters video journalists shoot around the world.
    10. Decoder. Key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.

    Dan Colarusso, Reuters global head of programming, says the video has been formatted for an online audience, and does not mimic traditional TV editing styles. The segments do seem fast-paced, accelerated by frequent intersections of graphics and other visuals.

    [More from Mashable: Twitter to Play Crucial Role in South Carolina Republican Debate]

    Online video consumption is sharply on the rise -- U.S. consumers now spend an average of four hours and 20 minutes per month watching video on the web, according to Nielsen -- and the launch of Reuters TV reflects publishers' growing sense that they need to capitalize on that trend. We don't know how much Reuters and YouTube are spending on the venture -- although YouTube is allegedly spending $100 million on the program altogether -- nor whether it will be profitable for either party in the near-term. Certainly that is the long-term goal.

    This story originally published on Mashable here.

     

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