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    Review: iTunes Match wins cloud music war by wisp

    LOS ANGELES (AP) — In recent weeks, Apple, Google and Amazon.com have each launched the missing puzzle piece in their wireless mobile music systems.

    Apple enabled storage and delivery of your songs over the Internet through iTunes Match. Google started selling music digitally. Amazon shipped an electronic-books device, called the Kindle Fire, that does much more than books.

    With those additions, each system now lets you buy songs, store them on faraway computers called the cloud and retrieve them wirelessly on devices connected to the Internet.

    But which system do you want to live with? It's a choice you can't make lightly because these companies don't play nice with each other. Once you've adopted one, it's hard to switch.

    If this were the Music Cloud Wars, then Apple's iTunes Match would be winning — but not by much.

    Here's a quick primer, along with a few ways to get in and around their digital barriers.

    ___

    iTunes Match.

    There's a good chance you are familiar with iTunes. The software is on millions of computers, and many of you have iPods, iPhones or iPads that let you consume content bought through the iTunes online store.

    ITunes Match is a $25-a-year service on top of that. It sees everything you have in iTunes and matches it to copies Apple already has stored in the cloud. Songs not already there will be uploaded from your computer to a personal locker in the cloud.

    It's alone among the three to let you download songs to iPhones and iPads wirelessly. That means a full copy of the song is stored for listening anytime, rather than streamed on demand over wireless networks, which can be spotty. There's nothing more annoying than having your songs stop and start as your connection flutters.

    You can have up to 25,000 songs on the service, plus an unlimited number bought through iTunes — great for those with large music collections. Of course, most of you won't fit 25,000 songs on your device, so streaming is an option for songs you haven't downloaded yet.

    If there's a tune you want to listen to offline, just tap an icon. It takes only a few seconds, and you can start listening before it's done.

    One major caveat: You need an Apple device to use this, and specifically a newer one with Apple's iOS 5 mobile software. You're out of luck if you have a phone running Google's Android system, for instance.

    ___

    Google Music.

    Using Google's free Music Manager program, you upload music you own into Google's cloud. Unlike Apple, Google doesn't have songs preloaded, so this can take hours or days.

    Google Music works best with an Android phone or tablet computer. You simply download the Google Music app to your device. Voila, your songs will be available for streaming. You can save songs for offline playback by "pinning" them with a digital push pin icon.

    The service stores up to 20,000 songs, not including those bought through a companion music store run by Google. That's not as many as iTunes Match, but it's free.

    I like Google's music store because it offers plenty of bargains. I found Coldplay's latest album, Mylo Xyloto, for $5 — half the price on iTunes. Google plans to release lots of free music, too.

    I also like that if you buy from Google's music store, you can share the songs with friends on its Google Plus social network. They get one full listen for free — that's something not available anywhere else.

    One downside: Google's store isn't as extensive as Apple's or Amazon's. For instance, it's missing songs from Warner Music Group, which accounts for about 20 percent of music sold in the U.S.

    Google Music also isn't a great option for users of Apple devices.

    Google found a way to make the system work on iPhones and iPads through Apple's Safari Web browser. It has a surprising app-like feel because of the way menus respond to touch. But Apple device users won't be able to store songs for offline use.

    There's also a trick for Apple users to take advantage of music deals: Download the songs onto a computer, put the music in iTunes and upload the songs into Apple's cloud through iTunes Match. It's not pretty, but it works.

    ___

    Amazon Cloud Drive.

    The new Kindle Fire completed Amazon's music system, though it's not required. It works fine on Android devices through the Amazon MP3 app.

    Released in March, Amazon's cloud storage system is free for up to 5 gigabytes of storage — roughly 1,250 songs. If you bought Lady Gaga's latest album, "Born This Way," in a 99-cent promotion in May, you'll have 20 GB of space — good for about 5,000 songs.

    Amazon's uploader works about the same as Google's. It could take hours or days to get your songs into the cloud. But once there, you can stream or download songs to the Kindle Fire or to Android devices.

    Like Google, Amazon sells songs and albums at a discount to iTunes, and its long-running music store has a selection comparable to iTunes.

    Amazon has also found a way to make its system work on Apple devices, using Safari as well, but that workaround is clunkier than Google's and doesn't support downloads either.

    One other downside to Amazon's service is that you'll likely have to pay for cloud storage, as you do with iTunes Match.

    Having 5 GB of storage for free is kind of meaningless because most mobile devices have that already. The Kindle Fire comes with 8 GB on board. For a limited time, you can get 20 GB of storage for $20 a year — and most music files won't count against the total.

    ___

    Although there are things to like about Google's and Amazon's systems, they both favor streaming, which isn't how I want to listen to music when I'm not at a computer.

    Apple's iTunes Match is fundamentally more oriented to work with downloading in mind, and it meshes well with your existing song library, either on your device or on your computer.

    The iTunes store is also set up better — showing what's new and popular, and acting as a barometer of popular culture. Google promotes what's free and Amazon emphasizes its bargains, but those picks aren't always what I'm looking for.

    Ultimately it's great to have cloud services out there. It has helped me organize my music collection and reconnected me with songs stuck in the recesses of my computer.

    In the end, though, these services ought to be as free and easy to access over multiple devices as email is. Instead, they come across as tools to get you to buy this or that device. And we shouldn't be made to pay for a song once and then again when we store it.

    Music in the cloud has promise, but it hasn't fully delivered just yet.

     

    14 comments

    • mrmocha  •  5 mths ago
      "The iTunes store is also set up better — showing what's new and popular, and acting as a barometer of popular culture" - not to be a jerk but this sentence kind of sums up apple users in an unintentionally hilarious way.
      • DaTruth 5 mths ago
        And also makes him sound like the Apple fanboy he is.
    • MrClarenceCat  •  Wilmerding, United States  •  5 mths ago
      "And we shouldn't be made to pay for a song once and then again when we store it."

      Funny. I use Amazon and when I buy a song (normally cheaper than what itunes wanted), I can then stream it for free on my home computer, my wife's phone, my cell phone, and my wife's tablet. And yet the free service with unlimited data for purchased items loses to the pay service?

      To be honest, I just download the songs to all the devices as I then don't have to worry about slow server responses or lack of cellphone tower coverage.
    • mrmocha  •  5 mths ago
      Yeah, Amazon Cloud lets you download copies to mobile devices... nice research dude. Furthermore, I've messed with the iCloud match and some artists are woefully underrepresented. Sure it's there but 2 out of 18 tracks is not what I call worth it... $25 for music you already own isn't worth it.
    • J  •  5 mths ago
      Dude, did you even do proper research before writing this, or did you just want to promote a paying service for iTunes? Not only your biased is obivous, but your article is not even accurate on the other services.
    • Sayer  •  Minneapolis, United States  •  6 mths ago
      Wow if this wasn't written by an Apple Fanboy, then I don't know what is. Seriously Google Music KILLS Itunes match. A) It's free. B) You can upload music from any source (Itunes and Amazon MP3 included. C) Basically it does everything Itunes does, and more. So for someone to say that Itunes is better, is seriously mistaken. I can't listen to music on my Android using Itunes, but I can listen to music from Google Music on any Apple device. Also it's not a bother that they don't have Warner. I couldn't find a song on Google Music the other day, so I went to Amazon's MP3 app and downloaded it there. I went to Google Music and it had already uploaded to the cloud. I didn't have to do anything special, and now I can listen to it anywhere. P.S. I can have the songs save on my phone for offline use if I WANT to. I'm not forced to waste my phones hard drive or SD card (Apple doesn't have one of them) to have access to music.
      • DaTruth 5 mths ago
        Agree, I use both Google Music and Amazon Cloud Player. Zero issues and streaming music is the way to go so I can keep important data in my EVO's card. Apple is inferior in so many ways but it's eye candy keeps the dumb public happy.
    • Stephen  •  Las Vegas, United States  •  5 mths ago
      The overarching problem with all of this is that they released these clouds when 3g/4g coverage just isn't up to par. Sorry, but until you have coverage everywhere I go, even in the middle of the desert, or at the tops of mountains, the product is only ever going to be 50% of what I need it to be.
    • who cares  •  5 mths ago
      Exactly how far is this authors head stuck up Apples #$%$..Amazon Clouda) Will automatically download new content to a connected computer if desiredb) Will automatically add selected/downloaded content to iTunesc) IS specifically designed to be a storage system..not merely (or focused) as a playing system.d) is freeDRM drove me from iTunes store a while ago, and higher prices keep me away. Amazon rocks for an open market
    • Mark C  •  5 mths ago
      Apple is evil.
      • Alex H 5 mths ago
        Google is evil.
    • ManOfWisdom  •  6 mths ago
      How does a free service, that has the same features, get beat by iTunes that costs 25 bucks a month? It is priceless to me to not have to install and deal with the malware that is iTunes. But that is my opinion. Maybe the author should also state that this piece is their opinion.
    • Eric  •  6 mths ago
      Um, for $20 a year I get 20G of storage and MP3s DON'T count. I just uploaded ALL of my MP3s to Amazon ~150G and listen to them now on ALL my non-apple devices. How is unlimited FREE MP3 storage inferior to Apples proprietary technology?
    • Oleg  •  Philadelphia, United States  •  6 mths ago
      Sorry for all of them. I use HomeDJ music streamer for Android. It is free and have unlimited number of song streamed from my home computer and stored on my device for offline playing. None of these services support APE, FLAC, WavePak. And we will not see any time soon or ever support for CUE sheets from these services. HomeDJ Music Streamer supports all of these formats, including 24 and 32 bit files as well as 48/96/192 KHz files. And HomeDJ music streamer creates dynamic playlists much better than any of these services do. It does not have any browser support for streaming using Desktop browser. But I think it is a better approach, because, who is using desktops for playing music at these days. Mobile devices are a way to go.
    • we're screwed  •  5 mths ago
      Where will they ever get iMoney to make this thing roll? Oh wait. They have already screwed their customers out of it selling cheaparsed high priced crap.
    • Bin Lee  •  5 mths ago
      Once regular/ordinary non-Apple device owners try upload their songs to their cloud and find out it takes weeks or months they'll wish they have never heard of Android or Amazon. My sympathy.
      • Oleg 5 mths ago
        Why upload anything to any cloud? Why not just stream from home computer? Running lowered power laptop at home all the time does nto use much electricity to have your own cloud from home. Soon people will realize that putting verything in Cloud was not a such good idea after all. I hope routers will have ability to install applications any time soon, so cloud custom application can be isntalled on a router and would not require port forwarding. Hey, Netgear, Linksys, Belkin, and others. This is a fresh idea for you to digest.
      • Sayer 5 mths ago
        Oleg, they already have what you are talking about. It's called mass storage, you just don't know how to make it work.

        And to Bin Lee, doesn't take that long to do it, as long as you have a decent internet connection. Also like most people I did it when I was asleep and it was done WAY before I woke up. I only sleep 3-4 hours a night, so to me that's pretty good considering it was thousands of songs.
      • we're screwed 5 mths ago
        Who wants or needs to upload anything to the cloud for what purpose? Thats why we have hard drives, flash storage, DVD's and Cd's Just another scam to get millions of people to each donate to Apple a few dollars every month. Makes them big bucks to put in their pockets.
    • Tori Spelling Police  •  5 mths ago
      Apple charging for this? What a surprise. NOT. Haven't they screwed their customers over enough? WTF?
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