Romney's Campaign is First to Buy a Twitter Trending Topic

Mashable
Romney's Campaign is First to Buy a Twitter Trending Topic
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Romney-Trending-Twitter

Mitt Romney's presidential campaign is becoming the first in history to buy a national trending topic on Twitter on Thursday, the last night of the Republican National Convention. #RomneyRyan2012, the official hashtag of the campaign, will appear as a trending topic throughout the night.

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Twitter trending topics appear on the platform's homepage as hashtags. The company has sold local and national trending topics to businesses since December 2010.

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"I think that we really put an emphasis on being in line with the campaign," Zac Moffatt, Romney's digital director, recently told Mashable. "It's a mistake of the Obama campaign to underestimate us. I hope that's starting to change."

Romney's trending topic purchase was first reported by The Wall Street Journal.

The Romney campaign has also been live tweeting speeches at the Republican National Convention from multiple official accounts in an attempt to create synergy between the online and offline elements of the convention.

"I relly think that this convention is achieving what it set out to do, which was to provide a convention without walls," added Moffatt.

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Image courtesy of iStockphoto, EdStock2

This story originally published on Mashable here.

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