Rugby Union - Aussie chief hopes IRB rebrand will boost game

AFP
Rugby Union - Aussie chief hopes IRB rebrand will boost game
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A rugby ball is pictured as Brett Gosper, (L) International Rugby Board (IRB) Chief Executive, addresses a media briefing in London on September 18, 2013, to mark two years to the day until the start of the 2015 Rugby Union World Cup. The 2015 Rugby World Cup begins on September 18, 2015, and will be held at various venues across England and Wales. AFP PHOTO / JUSTIN TALLIS (AFP Photo/JUSTIN TALLIS)

- The Australian at the helm of the International Rugby Board has insisted the global governing body's change of name is more than a cosmetic exercise.

From November 19, the IRB will become known as World Rugby, with the new brand to be launched at the IRB World Rugby Conference and Exhibition in London on November 17-18.

Brett Gosper, the IRB chief executive, said the change of name was designed to help the global governing body become more relevant to countries beyond the 15-man game's heartland nations.

"It's more inclusive and much easier to connect with and manage all our properties under," Gosper told AFP in a telephone interview on Thursday.

AFP

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