Freestylin' it: Hard Rock Park in SC gets new name

MYRTLE BEACH, S.C. – There will be a music theme park on South Carolina's coast this summer, but it won't bear the Hard Rock name.

FPI MB Entertainment said Thursday that the 55-acre park it purchased out of bankruptcy earlier this year will reopen Memorial Day weekend as Freestyle Music Park.

FPI MBE bought the park out of bankruptcy for $25 million. Last month, a federal bankruptcy judge refused to finalize the sale, saying its original founders retain rights to some of the original creative touches.

The $400 million park opened last year and is the single largest tourism investment in South Carolina history. It closed in September when owner HRP Myrtle Beach Holdings filed for bankruptcy protection.


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