Microsoft Cuts Xbox Prices In Four Asian Markets

By Reuters
InformationWeek Tue Apr 29, 6:52 PM ET

SAN FRANCISCO - Microsoft said Tuesday it is cutting prices on the Xbox 360 in four Asian regions by as much as 20% in an effort to expand the audience for the video game console.

The reductions will take effect this week in South Korea, Taiwan, Hong Kong and Singapore, Microsoft said.

"This price drop is part of Microsoft's ongoing strategy to bring Xbox's high-definition gaming and entertainment experience to an even wider user base," Microsoft said in a statement.

The price of the main Xbox 360 Premium model with a 20-gigabyte hard drive was cut nearly 20% in Singapore, 17% in Taiwan, nearly 11% in Hong Kong, and 5 percent in South Korea.

The Xbox 360 competes against Sony's PlayStation 3 and Nintendo's Wii consoles.

Last month, Microsoft slashed prices on the Xbox 360 in some European countries by up to 28%, in an effort to spur sales in a key battleground for the video-game industry. (Reporting by Scott Hillis, editing by Gerald E. McCormick)

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