2 seconds ago 2009-11-26T01:00:02-08:00
Based on the final national Live + Same Day ratings results though 12 days of the Nov. 2009 sweeps, baseball-ignited Fox looks look a lock for dominance in the three surveyed categories – households, total viewers and adults 18-49. With no baseball in the year-ago mix, Fox to-date is up by as much as 104 percent in total viewers. Second-place CBS is close to year-ago levels, while the No. 3 and 4 networks, ABC and NBC, have dipped by larger margins. Although fifth-place The CW is on the plus side, keep in mind that almost invisible Sunday was included in the year-ago tallies.
Here are the results from Thursday, Oct. 29 through Monday, Nov. 9 (with percent change versus the comparable year-ago period in parentheses).
Households:
Fox: 7.7 rating/11 share (+103 percent), CBS: 6.7/11 (- 4), ABC: 6.0/10 (-10), NBC: 4.3/ 7 (-16), CW: 1.6/ 2 (+14)
Total Viewers:
Fox: 12.75 million (+104), CBS: 10.68 (- 3), ABC: 9.46 (- 9), NBC: 6.77 (-18), CW: 2.44 (+11)
Adults 18-49:
Fox: 4.2 rating/12 share (+68), CBS: 2.8/ 8 (- 3), ABC: 2.7/ 8 (-18), NBC: 2.3/ 6 (-23), CW: 1.2/ 3 (+20)
Source: Nielsen Media Research data (R = repeat)
-- Marc Berman
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