Leah Williams Wins the Ultimate Fashion Contest presented by Twist magazine

13 year old teenager from Dayton, Ohio will be the Featured Designer for Established Today’s 2009 Holiday Collection. “Live the life in Paris” T-Shirt design selected by True Jackson, VP’s Keke Palmer and Ashley Argota from largest online fashion design contest to date

New York, NY(PRWEB) November 9, 2009 -- Established Today (www.estToday.com), the New York City-based fashion company that gives girls the power to design and buy their own apparel, announced today that Leah Williams has been selected as the winner of the Ultimate Fashion Contest presented by Twist. Leah was one of 20 semi-finalists and her original t-shirt design “Live the life in Paris” was selected as the winner by celebrity judges Keke Palmer and Ashley Argota, the stars of the hit Nickelodeon Show True Jackson, VP.

Leah first learned she had won when Ashley Argota personally called to congratulate her from the set of True Jackson, VP. As the winner of The Ultimate Fashion Contest presented by Twist, the 13 year old teenager from Dayton, Ohio wins the title of Featured Designer for Established Today’s 2009 Holiday Collection that will feature her own line of digital designs along with:

•    An appearance in a future issue of Twist magazine to kick off her own line to the 1 million + readers of the magazine.
•    Autographed copy of the winning T-shirt design and autographed photo from Keke Palmer and Ashley Argota.

The Ultimate Fashion Contest presented by Twist was an online fashion design contest that ran from August 3 to October 1, 2009 at www.estToday.com. Considered the largest online fashion design contest to date, the contest was promoted by the sponsor Twist magazine to their millions of monthly visitors to the www.twistmagazine.com website. The contest had over 5,600 original design entries and over 50,000 votes cast for these entries by girls across the US. Girls were encouraged to post their original t-shirt designs across all of their Social Networking Sites (Facebook, Twitter) to encourage family and friends to vote for them. Leah’s winning t-shirt design “Live the life in Paris” will be available for all girls around the country to buy on a limited edition basis at www.estToday.com.

Celebrity Judge Keke Palmer said, ”It was amazing to see the thousands of shirt designs from talented girls across the US. Ashley and I were blown away by the response and the amazing designs that everyone created.”

Celebrity Judge Ashley Argota said, ”Keke and I had a blast judging the semi-finalists during our downtime on True Jackson, VP. There were so many creative designs that it was hard for us to narrow it down to one winner. But we both agreed that Leah’s design really stood out as exceptional.”

“We are thrilled to announce that Leah is the winner of our largest fashion design contest to date,” said Established Today Chairman, David Cote. “The fashion world has been put on notice that we have discovered a very talented 13 year old designer from Dayton, Ohio will now join their ranks as a Featured Designer on Established Today with her own collection of digital designs this holiday season”.

Ryan McConville, the Publisher for the Bauer Teen Group, stated that “All of us at Twist congratulate Leah on winning the Ultimate Fashion Contest. We are excited to help her launch her own 2009 Holiday Collection of digital designs as the Featured Designer for Established Today in an upcoming issue of Twist to our millions of readers”.

True Jackson, VP kicks-off its second season on Saturday, Nov. 14, at 8:30 p.m. (ET/PT) with lots of laughs and special celebrity appearances by 15-year-old pop sensation Justin Bieber and rock trio Care Bears on Fire. Bieber, in his acting debut, performs his hit song “One Time” and saves the day when True books him as the musical act for her school’s fundraiser. The guest-star cameos continue with the premiere of “Flirting with Fame,” the one-hour primetime True Jackson, VP movie, on Saturday, Nov. 21, at 8:30 p.m. (ET/PT), featuring music superstar Natasha Bedingfield and Tyler James Williams (Everybody Hates Chris) as True’s new love interest. True Jackson, VP ranks as television's number-two show with kids 2-11, kids 6-11, tweens 9-14 on Saturday nights, behind only iCarly. In 2009, new episodes of True Jackson have delivered an average of 3.2 million total viewers.

About Established Today
Established Today (www.estToday.com) is the #1 fashion design contest site on the Internet. The company gives girls the artistic license to create exciting fashion designs, enter fashion design contests and to bring their fashion vision to life by ordering their designs. Established Today was founded by husband-and-wife team, David and Christine Cote, who encouraged the design ideas of their own 13-year old daughter, and created an outlet for other creative girls to interact with their designs online. Established Today includes a senior management team with experience in web development, merchandising and business. The company has a singular mission to become the first collaborative fashion company for girls. The company is a subsidiary of Make It My Own Inc., based in New York, New York.

About Keke Palmer
In addition to Palmer’s first starring role on television in Nickelodeon’s new series, True Jackson, VP, she was recently seen starring opposite Kevin Spacey and Robin Williams in the film Shrink. In the first season of True Jackson, VP, Palmer won her second NAACP Image Award for Outstanding Performance in a Youth/Children’s Program for her role as True. She was also nominated for a Screen Actors Guild Award in 2005 for her performance in The Wool Cap. Palmer has also co-written and sings the True Jackson, VP opening song. Palmer's breakthrough performance was starring as the title character in the Lions Gate Films/Starbucks Entertainment sleeper hit Akeelah and the Bee, opposite actor Laurence Fishburne and Angela Bassett. She has also performed songs on the soundtracks for “Akeelah” and “Night at the Museum” soundtracks, and on her solo CD, “So Uncool”.

About Ashley Argota
Argota plays vibrant and eccentric Lulu, True’s best friend and trusty assistant on Nickelodeon’s True Jackson, VP. A young actress and singer raised in Redlands, CA, Argota has been performing since she was two years old. She was the youngest performer to win the “Amateur Night at the Apollo” five consecutive times, and also performed in “The Lion King” and on stage at the MGM Grand. In addition to her role on True Jackson, VP she has guest-starred on the iCarly TV show.

About Bauer Teen Group
In addition to Twist, the Bauer Teen Group consists of J-14 and M magazines. Collectively, they are the #1 selling teen celebrity magazines in the country, as well as the best-selling magazines at all major retailers, including Wal-Mart, Target, Rite Aid, Walgreens, etc. Online, the Bauer Teen Network (BTN) has grown by more than 300 percent since its launch in September 2008, and currently reaches close to one million unique visitors each month. BTN properties include celebrity fan sites www.j-14.com, www.twistmagazine.com, www.mmm-mag.com, and www.4tnz.com, as well as a vast social network consisting of fan sites, Facebook and Myspace pages, and celebrity Twitter accounts. In print and online, the Bauer Teen Group reaches over 6 million girls in the US every month. Bauer Teen Group is part of Bauer Publishing, the #1 seller of newsstand magazines in the US.

Press Contacts:

Bernard Grate, PR Manager
Established Today
Mobile: (917) 428-1130
E-mail: bgrate (at) makeitmyown (dot) com

George Cabico
Manager, Communications
NICKELODEON
Office: (310) 752-8644
E-mail: george.cabico (at) mtvstaff (dot) com

Julie Strider
Senior Manager, Publicity
Bauer Publishing Group
Mobile: (201) 403-1498
E-mail: jstrider (at) bauer-usa (dot) com

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Established Today
David Cote
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