Sale of luxury food gift boxes in China plummet amid graft sweep

Reuters

BEIJING (Reuters) - The sale of luxury food gift boxes in China fell dramatically in 2013, Chinese state media said, in another sign of the impact the ruling Communist Party's anti-corruption drive has had on consumer behavior.

A member of the China National Food Industry Association told official news agency Xinhua late on Wednesday that the sales volume of gift food products is estimated to have fallen roughly 40 percent in 2013.

The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official from the rice cake industry association.

Xinhua said a gift box of rice cakes, which are wrapped in reed leaves and eaten during the annual Dragon Boat Festival in the spring, could sell for as much as 2,888 yuan ($480).

"For those food companies that rely on selling gifts, and seek high profits, the market share has fallen even more, and times are hard," Weng said.

Luxury gift boxes containing foods such as premium alcohol, nuts, or traditional mooncakes have been a requisite part of doing business in China, and can be used as a form of soft bribery.

However, since taking over the reins of the Communist Party in November 2012 and the government in March, President Xi Jinping has vowed to crack down on corruption. A year ago, the government launched a campaign against extravagance and waste, meant to curtail gift giving and lavish banquets.

Demand for gold-encrusted mooncakes stuffed with shark's fin and other lavish pastries waned during the Mid-Autumn Festival this year in favor of less conspicuous gifts.

($1 = 6.0714 Chinese yuan)

(Reporting By Adam Rose; Editing by Paul Tait)

View Comments (5)

Recommended for You

  • Luggage piece found on French island near possible MH370 debris

    Part of a bag was found Thursday on the French Indian Ocean island of La Reunion not far from plane debris which has fuelled speculation it may be from missing flight MH370. "The piece of luggage was here since yesterday but nobody really paid attention," said Johnny Begue, a member of a local…

    AFP
  • Chicago man cleared after 17 years in prison shot dead

    CHICAGO (AP) — A Chicago man who served 17 years in prison for murder before being cleared of the crime has been shot and killed almost three years after being released from prison, police said Wednesday.

    Associated Press
  • Turkey onslaught on Kurds, after IS attack, fuels anger

    DIYARBAKIR, Turkey (AP) — Just when it seemed Turkey was getting serious about the fight against IS, it has turned its military focus to pounding its old foe: the Kurdish rebels.

    Associated Press54 mins ago
  • View

    Creeping vines, abandoned village (20 photos)

    Just a handful of people still live in a village on Shengshan Island east of Shanghai that was once home to more than 2,000 fishermen. Every day hundreds of tourists visit Houtouwan, making their way on narrow footpaths past tumbledown houses overtaken by vegetation. The remote village, on one of…

    Yahoo News
  • Family Pet-Sitter Helps Herself To Homeowner's Possessions

    DEAR ABBY: A trusted and beloved family member who takes care of my cats -- and therefore has a key to my house -- has been stealing things like cleaning supplies, knickknacks, family pictures, etc. Most of them have little monetary value. But imagine my surprise when I spotted some of my missing…

    Dear Abby
  • Eight family members decapitated in north Mexico

    Eight people from the same family, including two minors, were kidnapped by masked gunmen and their decapitated bodies were found days later in northern Mexico, authorities said Wednesday. The bodies were found after a ninth member of the Martinez family escaped Sunday's abduction near Casa Quemada,…

    AFP
  • Russia reassures Israel over Iran nuclear deal

    Russian President Vladimir Putin told Israeli Prime Minister Benjamin Netanyahu on Thursday that the deal on Iran's nuclear program would improve security in the Middle East and guaranteed that Tehran would not acquire nuclear arms. Israel plans to lobby the U.S. Congress not to approve the…

    Reuters
  • Colorado theater shooter's dad saw wide-eyed smirk before

    CENTENNIAL, Colo. (AP) — James Holmes came home on winter break from graduate school looking haggard and making odd facial expressions, but his father didn't suspect at the time that he was descending into mental illness.

    Associated Press
  • Dashcam catches off-duty cop threatening to put 'hole in head' of driver

    Technically Incorrect: A Massachusetts driver makes a wrong turn. What happens next, all filmed on his dashcam, has led to an investigation. And yes, it's now on YouTube.

    CNET
  • Jon Stewart signing off 'Daily Show' fake newscast for real

    NEW YORK (AP) — After more than 16 years and nearly 2,600 telecasts, Jon Stewart can feel proud of his scads of Emmys and his pair of Peabody Awards, his cultural gravitas (he hung with the Prez, both on and off the air!), even his reprobate status at Fox News.

    Associated Press43 mins ago
  • Taliban disavows Afghan peace talks after leader declared dead

    By Kay Johnson KABUL (Reuters) - The Taliban's official spokesman disavowed peace talks with the Afghan government on Thursday, throwing fledgling efforts to negotiate an end to 14 years of war into disarray. The statement came a day after the Afghan government said that Mullah Omar, the elusive…

    Reuters
  • Hidden Security Cameras Are Shocking Surprise For Daughter

    DEAR ABBY: I'm a 19-year-old woman in college who still lives with my parents. I found out something several weeks ago that's bothering me, and I need advice badly. Years ago, after a robbery, my parents installed security cameras outside our house. I knew about them because they were visible. But…

    Dear Abby
  • Killer deal: Amazon will pay you $10 to buy a $30 Google Chromecast

    Google’s little Chromecast dongle is pretty awesome. The device plugs into the HDMI port on any HDTV or monitor and instantly gives users access to movies, TV shows, videos, music, photos and more that can be streamed from any Android device. Best of all, perhaps, the Chromecast is wonderfully…

    BGR News
  • Play

    Body cam footage from Cincinnati shooting contradicts official story

    A University of Cincinnati police officer has been indicted for murder after body camera footage contradicted his official story outlining the events that led to the shooting death of unarmed Cincinnati driver Samuel Dubose.

    Reuters Videos
  • Teens' 6 days adrift verge on limits for survival at sea

    TEQUESTA, Fla. (AP) — Crews pushed the limits of an ever-expanding search zone Wednesday for two teens missing at sea and potentially nearing the boundaries of human survival.

    Associated Press
  • Buffalo Snow Pile Refuses to Melt Eight Months After Snowstorm

    The sun is shining, swimming pools are open and there’s still a giant snow pile in New York.The calendar says it’s almost August, but an estimated 12-feet-tall snow pile still lingers in Buffalo, New York from a snow storm eight months ago.“The original problem started back in November,” New York…

    ABC News
  • Internet mauls dentist accused of illegal kill of popular lion

    Technically Incorrect: Walter Palmer, a dentist in Minnesota, has his Yelp entry attacked by those not fond of his allegedly illegal killing of Cecil the lion in Zimbabwe.

    CNET
  • Goat's head nearly severed in brutal knife attack in Idaho

    A small goat was nearly decapitated and another goat died from a "heinous" knife attack on the animals in a fenced and locked site where they had been placed to graze on weeds in northern Idaho, a police spokeswoman said on Wednesday. A third goat is being treated for a knife wound in its back from…

    Reuters