Samsung opens fire at iPhone 5 in new attack ad

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Jury tells Samsung to pay up, awards Apple $290 million in damages
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Jury tells Samsung to pay up, awards Apple $290 million in damages

Samsung (005930) isn’t even waiting for Apple (AAPL) to launch the iPhone 5 before taking aim at the new smartphone in a new run of attack ads. The first such advertisement appeared in newspapers on Sunday, comparing a sampling of iPhone 5 specs to a significantly larger list of Galaxy S III features. Under the heading “It doesn’t take a genius,” Samsung’s aim is to communicate that its flagship Android smartphone outclasses the iPhone 5 in a number of key areas including display size and quality, RAM, available storage and battery life. Apple’s iPhone 5 launches this coming Friday at 8:00 a.m. local time and the Samsung Galaxy S III went on sale in the U.S. in early July. Samsung’s full ad can be seen below.

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