HTC (2498) is finally catching a break by getting the high-end Windows Phone 8X and budget Windows Phone 8S models out in Europe before Samsung’s Windows smartphones arrive. And just as well, because according to Mobile Magazine, Samsung’s (005930) volume advantage in the UK over its smaller Android rivals has become epic.
The UK market used to be one of the most favorable for the Sony Ericsson brand, but it’s still surprising to see Sony gaining this sort of foothold in Europe’s second-biggest smartphone market so rapidly after the emergence of the stand-alone Sony smartphone brand. Samsung’s Android dominance is so absolute that second-tier brands now risk becoming a blurry group of also-rans with volume shipments under one-fifth of Samsung’s.
- Technology & Electronics
- Handheld & Connected Devices
- Sony Ericsson