There was simply no way that Samsung (005930) could resist pouncing on Apple’s (AAPL) latest Maps disaster that left several Australians stranded in the middle of a national park with no access to food or water. CNET Australia reports that Samsung’s always-creative marketing team has posted a new display on Sydney’s George Street featuring a mud-soaked SUV surrounded by several pieces of ragged camping equipment. Next to the vehicle is a sign that reads, “Oops, should have got a Samsung Galaxy S III. Get navigation you can trust.” Samsung has produced several advertisements mocking Apple over the past year, including a spot making fun of iPhone fans waiting in line outside of Apple stores that was recently named the top tech ad of 2012.
- Technology & Electronics