The Galaxy S IV launch event verged on offensive when the emcee used a group of bridesmaids (pictured above) to illustrate all the woman things the phone can do, like cooking and weight loss and wedding planning — oh my. For example, Samsung used the gaggle in heels to introduce S Health, which, as the name suggests, uses sensors to monitor your health. As one of the women sipping wine on stage squealed, women would like this because "weight!" And that was just the end of it. At one point, a burly man distracts a woman who uses one of the photo features to take a pic of him. Then, he took of his shirt. In another demo, the women talk about how the air gesture controls will come in handy will cooking because of "sticky fingers." (Possible double entendre sex pun there?) At one point the phrase "while the women are cooling off" got thrown in there. Sigh.
This kind of alienating-to-women stuff happens all the time at tech events and therefore shouldn't surprise. And yet, it does. While it might seem like a way to draw in female customers, it's just another reminder that tech is a dude's club.
- Cultural Groups