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    Samsung's "Thing Called Love" Ad: The Anti-Apple?

    Samsung has made one thing clear in its "Next Big Thing" Super Bowl spot -- it wants to be the anti-Apple.

    [More from Mashable: Turn Patriots Coach Bill Belichick into a Super Bowl Meme [CONTEST]]

    The South Korean electronics maker is marketing it's 5.3-inch smartphone with stylus as the latest player in the world of connected devices.

    The ad -- as we already new from its teaser released last week -- pokes fun at Apple fanboys and fangirls who notoriously camp out in anticipation for iDevice launches.

    [More from Mashable: Top 6 Super Bowl 2012 Apps]

    The towns of San Francisco, Calif, Boston, Ma. and Denver, Co., erupt in non-choreographed flash mobs, when they meet "The Thing Called Love," the Samsung Galaxy Note.

    The phone, which some Mashable editors got their hands on at CES, feels too big to be a phone, measuring over half the length of the iPad.

    The Galaxy Note did not have a lot of tech company during the 2012 Super Bowl, as the majority of the ads were, as usual, for beer and cars. Perhaps Samsung will gain something as one of the limited technology advertisers during the game.

    Would you want a stylus for your smartphone? Do you think a 5.3-inch screen is too big? Let us know what you think of Samsung's Super Bowl spot.


    The Most-Shared Super Bowl Ads Before the Game


    1. "The Bark Side" (Vokswagen)

    Not surprisingly, the sequel to the most-shared ad of last year's Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars's "The Imperial March." So does that mean there will be dogs in this year's ad? More Star Wars? We'll know soon enough.

    Click here to view this gallery.

    This story originally published on Mashable here.

     

    21 comments

    • Michael  •  Lehi, Utah  •  3 mths ago
      You're just now discovering this? Samsung has been running ads mocking apple lemmings for months now. And to this point they are the only ones you have it right, apple-heads are nothing but lemmings, they buy products made in sweat shops in china by underage workers, yet claim to be the 99%. Those products are then shipped from china with produces those products with no EPA regulations at all, on ships that burn fosil fuels to ports and are then loaded on trucks that burn fosil fuels and driven to stores by more trucks that burn fosil fuels only to be displayed in stores that are lit with electricity generated from, you guessed it, fosil fules. Then they claim to be environmentilist.
      • Chad 3 mths ago
        well, by your own ramblings, "samsung-heads" are lemmings as well, seeing as their devices come from the same factories
      • Cody 3 mths ago
        Just another lemming calling everyone else a lemming. Come on champ be original.
    • auform  •  3 mths ago
      More like Mashable is ANTI-SAMSUNG LOL.
    • I  •  Tucson, Arizona  •  3 mths ago
      meanwhile in china they are woken up with a giant ringing bell and beaten if they spend too much time at the sink/toilet before they shuffle in to the factory for their 16 hour shift making both samsung and apple phones thinking "i can't believe i'm missing my life for this".
    • Tony  •  Mt Hamilton, California  •  3 mths ago
      People stand in line for Apple ... because they love Apple products ... Samsung only wishes they had that kind of consumer loyalty!
      • auform 3 mths ago
        Apple only wishes it could make TVs instead of just little gadgets that only girls and gays play with.
      • Logan 3 mths ago
        People stand in line for Apple's inferior products because they're gullible.
    • JM  •  Honolulu, Hawaii  •  3 mths ago
      Large screen, heavy pocket, drained battery, unusable phone. Gee what a great deal.
    • Shopper  •  Parsippany, New Jersey  •  3 mths ago
      I absolutly love the fact that before iPhone, Windows and Palm Smartphones used styluses. Then iPhone launched and tons of people immediately decided to forget that and say iPhone was the first touch screen (because you actually touch the screen not use stylus), Now, Samsung makes an ad for a New phone with a stylus that Apple's Steve Jobs stated No one would ever want again after iPhone. So WHat's next.. rotary dial
    • ThomasR  •  Durham, North Carolina  •  3 mths ago
      It is a funny commercial, and mostly true. They make a good point, by the time Apple comes out with something "new," Android has probably had it for months. Iphone is still on 3g for pete's sake. Just now getting an 8mp camera. Geez.
    • Dan  •  3 mths ago
      The Note has a ton of great reviews everywhere, Mashable and Yahoo are just jealous fanboys as you can tell by the article.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      I am having a hard time remembering some one's last name who would might be a good person for him to talk to and the person who might know is dealing with a real crisis right now so I guess I will have to just wait until I can either remember myself or he finds someone decent to begin a new love connection.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      He had the Prince William look going today. I wonder if he is wanting a trip to the beach?
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      How can a guy who has so much in his life still feel alone when he is hardly ever alone except when he chooses to be alone?
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      I think he should disconnect his carry around communication device for a month or so but I am afraid he would commit hari-kari or something else much more dangerous to the neighborhood.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      "Thing called Love" - I went outside to do something and I saw a fire going at the next-door neighbor's house but I could not see if anyone was watching the fire. I walked over and there was someone watching the fire. The next-door neighbor to this next-door neighbor of mine. We chatted for a few minutes. This single guy is living alone and he has been working a lot and helping people out a lot and is making progress in rebuilding his life But he still is struggling with being alone and not having his long time love interest in his life though he knows they are not a good combination. I just do not know how to help anyone with this kind of problem.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      I still like the font used at Red Clay the best though I have not seen any prototypes of the new font.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      Chattanooga is creating their own font. The font is not finished yet. The font will have several styles. The font will have spacing like the Walnut Street Bridge. The font will incorporate the history of Sequoyah's alphabet for the Cherokee Indians first done in northern Alabama. I just hope the fonts are readable in all the different lights both natural and artificial.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      I think it is hilarious I can increase the percentage of the negative responses to the question about the iPad camera whatever question every time I hit a page with this on the page.
    • greene_teeth  •  Chattanooga, Tennessee  •  3 mths ago
      It is the same question. I have been doing this for three or four days while I have been sick.
    • Sam  •  3 mths ago
      A stylus makes things MUCH easier.
      After using one for a while, I will never go back...
    • Gabe  •  Reston, Virginia  •  3 mths ago
      I don't know.. I kinda think that tablets should be able to make calls if you want. I realize putting a 10" tablet to your ear looks wierd but that can be fixed if you have a Bluetooth earpiece. I don't want to carry phone and tablet at the same time.. integrate it into one seams good to me, also they should make these devices to where even though you use the phone to make a call, you can use the data at the same time.. I hate downloading a big file only to get a call in the middle and then disrupts the download.. think of that developers!
    • christopher  •  Clarksdale, Mississippi  •  3 mths ago
      touch screen with a pen... is this really considered new? If apple still owns the rights to that Newton phone / thing from way back when they could & probably will take them to court for this as well...
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