"Goat 4 Sale"
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It's that time of year again. While there have been drips and drabs of Super Bowl announcements over the past few weeks and months, the season has begun in earnest with the airing of Doritos' "Crash the Super Bowl" contest.
For the sixth year in a row, the PepsiCo brand is crowdsourcing its ads in the big game. After casting for entries from Oct. 8 to Nov. 16, the brand has settled on the five finalists above. Two of the ads -- one chosen by the people and one by Doritos execs -- will run during the Super Bowl. If the ad scores number one on USA Today's AdMeter, the ad's creator will get $1 million and the opportunity to work with Michael Bay on the next Transformers sequel, which is set to premiere in June 2014. (Second-place on AdMeter nets $600,000; third-place, $400,000.)
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While three of the ads won't make the cut, the creators at least get a $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game.
What do you think? Which is the best and worst ad? Let us know in the comments.
Thumbnail image courtesy of YouTube
This story originally published on Mashable here.
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