The online specialist retailer of shower pumps, http://www.Shower-Pumps.co.uk, has reported fantastic success with its recent Twitter e-book giveaway. @ShowerPumpsUK
(PRWEB UK) 27 January 2012
Tim Hodge of the Marketing department at Shower-Pumps said: “We set up the Twitter not long before the campaign and we had a few followers but not many. After running this e-book giveaway we now have over 2000 followers which is fantastic.”
Providing an incentive for people to follow the Shower-Pumps Twitter account seems to have worked. Giving away something for free has enticed people who can now see the products Shower-Pumps has to offer on its website. Even if they don't purchase anything, they get to see the full range of shower pumps, ranging from a Salamander pump to the various range of twin pumps they offer.
Tim continued: “It helped that we had such a great e-book prepared and ready to give away. It had a lot of detail so I think people really got something out of it. It probably also helped that we tweeted helpful hints and advice and linked to other articles and blog posts on the web so people can learn more about shower pumps and their uses. By using appropriate hashtags such as #plumbing and #bathrooms we could attract the attention of people who express an interest in such things.”
It is still possible to follow Shower-Pumps on Twitter, @ShowerPumpsUK, and experience the online community and conversations that relate to any kind of shower pump on the market.
Scott Morris, Marketing Manager, said: “I’m pleased with how this campaign has played out and it’s definitely something we’d think about running again in the future. Until then we need to stay on top of our social media game, providing insight and advice and engaging with the Twitter community. It’s an exciting mode of communication and sharing information and definitely an avenue we can use to increase business and extend our service to customers.”
While Shower-Pumps begins to make its mark in the world of social media, it continues to have an impact in the world of e-commerce. Although @ShowerPumpsUK is no longer giving away the “Everything You Need To Know About Shower Pumps” e-book, it is still tweeting plenty of useful tips and advice.
Shower Pumps has been part of the Plumbworld Network since launching in 2010. This year it continues to make its mark on the online plumbing and shower market. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from bathroom furniture and garden tools to barbecues and bathrooms. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.
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Scott Morris
Shower-Pumps.co.uk
01386768498
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