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    SilverStone Group Unveils Re-Branding Including New Website

    PRWeb – Mon, Aug 8, 2011

    SilverStone Group is pleased to introduce their modernized brand with the launch of their newly designed website: http://www.silverstonegroup.com. SilverStone Group partnered with David Day | Associates for their brand refresh and new website, which showcases innovative technological features.

    Omaha, NE (PRWEB) August 08, 2011

    SilverStone Group is pleased to introduce their modernized brand with the launch of their newly designed website: http://www.silverstonegroup.com. SilverStone Group partnered with David Day | Associates for their brand refresh and new website, which showcases innovative technological features.

    “We knew our previous site needed a face-lift both visually and functionally,” stated Michelle Hansen, SilverStone Group’s Director of Marketing & Communications. “We wanted the new site to represent our spirit of innovation and our wealth of wisdom. This easy-to-use design is right on target with our brand and firm initiatives.”

    Users of the new website are greeted on the homepage by SilverStone Group’s sophisticated design incorporating a bold color scheme and geometric pattern. Classic meets modern in the usage of the firm’s "original invention illustrations" that represent SilverStone Group’s thought philosophy; the inventions started much the same way SilverStone Group works: researched, invented, presented and implemented. The focus was improved readability, easier navigation and broader site search capabilities to streamline the end-user's experience. Photos loop and boxes expand, bringing an element of forward movement and user-friendly interactivity to the site.

    Clients and prospects can explore SilverStone Group’s wisdom through each division's page including industry specific news, important announcements, FAQs and glossaries of terms. Notably, the site focuses on SilverStone Group’s source of wisdom – it’s Associates. With just a click of the mouse, users have the chance to meet SilverStone Group’s service teams and also read division specific SilverLink articles written by those Associates.

    “In everything we do, our people make the difference,” commented John P. Nelson, SilverStone Group’s Chairman & CEO. “We wanted to showcase our best assets and let visitors see who we really are.”

    Along with unveiling the new website, the firm also moves forward in the social media landscape. Users now have the option to share the firm’s website pages and articles with Facebook and Twitter users as well as through e-mail. People who follow @SilverStoneGrp on Twitter can expect to receive updates on breaking industry news, evolving trends and pertinent information of interest to SilverStone Group clients. The firm's Wellness Activities Group (WAG) mascot, Sergeant Silver, has also leaped into the social media arena with a Twitter account, @SgtSilver_WAG. Unlike the previous website, the new site is also compatible with Apple’s iPad.

    Not only has SilverStone Group updated its website and jumped into the world of social media, it has also refreshed its logo and brand identity. The new, modern look, which can be found in all marketing materials, including stationery, brochures, invitations and the upcoming Fall edition of the firm's SilverLink magazine, conveys the firm as a full-service, encompassing resource.

    SilverStone Group is an employee-owned firm with more than 65 years of dedicated service. The company’s 185 highly-qualified Associates provide human capital consulting, property and casualty, risk management, employee benefits, business insurance and financial planning services to employers and individuals. Headquartered in Omaha, Nebraska, SilverStone Group has additional offices in Lincoln, Nebraska, Council Bluffs and West Des Moines, Iowa and Sioux Falls, South Dakota.

    ###

    Michelle Hansen
    SilverStone Group
    (402) 964-5400 x5435
    Email Information


     

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