‘SNL’ Jumps on Trump; ‘Shadowhunters’ Makes Debut

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast			Monday Oct 5, 2015 – Sunday Oct 11, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Voice	35,358
2		4	Dancing With The Stars	12,525
3		5	America’s Funniest Home Videos	5,025
4		2	America’s Got Talent	4,553
5		3	Empire	4,321
6		6	Scream Queens	2,481
7		8	Kitchen Nightmares	2,137
8		–	The Flash	2,076
9		–	Arrow	1,421
10		–	Truth Be Told	1,270

Cable/Streaming			Monday Oct 5, 2015 – Sunday Oct 11, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		2	The Walking Dead	8,685
2		1	Key & Peele	8,366
3		–	Pretty Little Liars	4,839
4		8	American Horror Story	3,789
5		4	Top Gear	3,692
6		3	Dance Moms	3,589
7		7	Jay Leno’s Garage	3,250
8		5	Doctor Who	2,494
9		10	Lip Sync Battle	2,199
10		–	Fear The Walking Dead	2,189

Late Night			Monday Oct 5, 2015 – Sunday Oct 11, 2015
RANK		LAST WEEK	PROGRAM	RATING(000)
1		1	The Tonight Show Starring Jimmy Fallon	51,150
2		2	Jimmy Kimmel Live!	18,877
3		4	Conan	12,684
4		3	Late Show with Stephen Colbert	12,275
5		–	Saturday Night Live	10,430

Insights:

• NBC’s “Truth Be Told” surfaced on the Broadcast leaderboard for the first time this week, as fans of the upcoming series watched promo clips on YouTube, racking up more than 1 million engagements throughout the week.

• Sister series “The Walking Dead” and “Fear the Walking Dead” took the first and tenth spot on this week’s Cable leaderboard as fans bid farewell to season one of “Fear” and said hello to season six of “The Walking Dead.” Excitement for the season premiere helped generate more than 4 million likes and comments on Instagram, and 3 million likes, shares and comments on Facebook for “TWD,” while fans of “Fear” took to YouTube to watch clips from season one alongside the season two teaser.

• “Saturday Night Live” cracked into the Late Night leaderboard this week after garnering 10 million engagements following its 41st season premiere. With the primary elections now in swing, “SNL” returned to its old tricks, attracting millions of views on political skits uploaded to YouTube last week.

• ABC Family shared a premiere date and the first clips for their new series “Shadowhunters” this week, driving more than 1.2 million engagements across Instagram, YouTube & Facebook, and landing the series third on this week’s Trending leaderboard.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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