Word was released on Jan. 3, 2012 that pro snowboarder Kimmy Fasani had signed on with Zeal Optics to help represent its brand. The folks at Zeal Optics obviously made a very wise choice in signing Fasani. Not only is she a talented snowboarder and small business owner, she is also an astute marketer.
Here are a few more details about the deal and a look at Fasani's career:
About the Deal
Zeal Optics is a Colorado-based manufacturer of sports goggles and sun glasses. It also sponsors the 2012 Revolution Tour and supplies product to the U.S. Freeski and Snowboard Association. Part of its product line includes snow goggles with a built-in GPS system and ones that monitor an athlete's performance for post-run review. Fasani was brought on board to help with the launch of the company's newest goggles line.
As part of her new role with Zeal Optics, Fasani will be making an appearance at the SIA Snow Show in Denver, Colo., later this month. The SIA Snow Show is one of the biggest snow sports trade shows and is known to offer attendees a chance to meet athletes as well as enjoy free snowboarding, skiing and demos.
Kimmy Fasani has been engaging in winter sports since she was a toddler. By the time she turned 15, her snowboarding skills were so refined that she won the USASA National Slopestyle Championship for the first time. It was a title that she would keep for three consecutive years. In 2011, she once again showed snowboarding fans her boundless fortitude by becoming the first woman to successfully execute a double backflip.
Her other career highlights include winning Snowboarder magazine's 2011 Miss Superpark Standout Award and being nominated for TWSnow magazine's Women's Rider of the Year. Snowboarding fans may also recall her multiple sports film appearances, which include DC's "This is Snowboarding's" online edit.
In addition to her new deal with Zeal Optics, Fasani has received support from Skull Candy, Mammoth Mountain and the Snowcreek Athletic Club. When she is not perfecting her craft on the slopes or hanging out with her pro-skier husband Chris Benchetler, Fasani keeps busy with the couple's business investment, Mimi's Cookie Bar in Mammoth, Calif. Together they make some amazing cookies! Fasani and her husband also donate a portion of the company's cookie sales to two different organizations: the Big Bear Trails Foundation and the Aghor Foundation.
My family enjoys winter sports and has traveled extensively.
More from this contributor:
- Sports & Recreation
- Sports & Recreation/Snowboarding