The explosive popularity of social media is creating an attractive pool of customer behavior information. Companies are wrestling with how to effectively leverage that information and engage with customers on their terms. Scott Walters, global solution leader for social intelligence at HP Enterprise Services, has published a practical approach (Adobe Acrobat file, p. 13) to integrate and act on social media in a recent issue of the Business Intelligence Journal, a publication of The Data Warehousing Institute (TDWI).
- Business Services & Activities
- social media
- social intelligence