The Social Network Most Recruiters Use

If you are looking for a job and aren't on LinkedIn, you may want to hurry up and join: 97 percent of recruiters are using the self-proclaimed "world's largest professional network" as a place to find new employees, a new study has found.

Other social networks were much less popular among recruiters, the research by Bullhorn Reach found. Twitter, the second most popular network for recruiters, was used by just 27 percent of recruiters. An even smaller percentage — 22 percent — of recruiters turned to Facebook as a source for recruiting.

For the most part, recruiters aren't focusing their recruiting efforts on more than one social network. Just 12 percent of recruiters said they utilize all three major social networks — Twitter, Facebook and LinkedIn. However, 14 percent of respondents said they use a combination of LinkedIn and Twitter, compared to just 8 percent who said they use LinkedIn and Facebook.    

[Social Recruiting Becomes the Norm]

Though most recruiters do not use a combination of social networks when it comes to looking for workers, there were a few exceptions based on industries. Recruiters looking for information-technology workers were the most likely to utilize all three networks. Additionally, recruiters in finance and banking, health care and manufacturing said they are more likely to check all three social networks when trying to fill a position.  

The biggest reason for LinkedIn's prominence among recruiters is its popularity with job seekers. LinkedIn drove a significantly higher number of views for job postings than either of the other social networks.

"Social recruiting continues to gain momentum, and it’s no surprise that LinkedIn remains the preferred network for recruiters, given its early and fervent adoption," said Art Papas, president and CEO of Bullhorn, which conducted the research. "Social media helps recruiters reach a much larger pool of talent than they would through traditional means. In 2012, when we issued our first social recruiting activity report, it was mainly tech-savvy early adopters using Bullhorn Reach. Now it’s mainstream."

The research was based on the responses of more than 160,000 recruiters within the Bullhorn Reach user network.

This story was provided by BusinessNewsDaily, a sister site to LiveScience. Follow David Mielach on Twitter @D_M89 . Follow us @bndarticlesFacebook or Google+. Originally published on BusinessNewsDaily.

Copyright 2013 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Loading...
  • Zellweger 'new face' highlights Hollywood aging taboo
    Zellweger 'new face' highlights Hollywood aging taboo

    The storm over Renee Zellweger's new-look face has thrown the spotlight on one of Hollywood's eternal questions: how do you grow old in Tinseltown? The "Bridget Jones" star, who won a best supporting actress Oscar in 2004 for "Cold Mountain," appeared unrecognizable at a women in Hollywood awards show earlier this week. She became an instant water-cooler and Twitter trending topic, with endless comments about what plastic surgery or botox she has had done, while others worried about her health. Some denounced Hollywood itself for the pressure it imposes on actresses to meet traditional ideals of beauty.

  • Teacher tried to stop Washington state shooting
    Teacher tried to stop Washington state shooting

    MARYSVILLE, Wash. (AP) — A union official says a newly hired high school teacher confronted a gunman during a deadly shooting at a Washington state school.

  • NYC police commissioner: Hatchet attack was terror
    NYC police commissioner: Hatchet attack was terror

    NEW YORK (AP) — A brazen daylight hatchet attack against a group of police officers on a busy New York street was a terrorist act by a reclusive Muslim convert who ranted online against America but had no clear ties to international extremists, the police commissioner said Friday.

  • New 'Drumline' casts a new beat to original
    New 'Drumline' casts a new beat to original

    ATLANTA (AP) — Nick Cannon remembers when youngsters often approached him, telling him that the 2002 film "Drumline" influenced them to attend a historically black college and university.

  • Hey Apple, it’s time you acknowledged and solved your MacBook Pro problem
    Hey Apple, it’s time you acknowledged and solved your MacBook Pro problem

    I am writing these words on a MacBook Pro. There are many like it, but this Mac is mine. My MacBook is the tool I use most in my life. My MacBook, without me, is useless. Without my MacBook, I am useless. I have learned all about its weaknesses, its strengths, its features and its accessories. I think I have mastered it, and managed to fix various issues to help keep it usable even though it’s an older machine — I even saved it from what could have been a fatal coffee incident, I swapped out the RAM and I replaced the hard drive with an SSD to speed it up. But thankfully, I never had to deal with a major issue that Apple will not

  • Woman isolated in NJ under Ebola rules tests negative
    Woman isolated in NJ under Ebola rules tests negative

    The first person quarantined under strict new rules in the New York City area for people with a high risk of Ebola tested negative, New Jersey officials said on Saturday, as President Barack Obama said the response to domestic cases of the deadly disease needs to be based on "facts, not fear." Under the new policy, anyone arriving at the two international airports serving New York City after having contact with Ebola patients in Liberia, Sierra Leone or Guinea must submit to a mandatory 21-day quarantine. The requirement exceeds current federal ...

  • Exclusive: Ford to overhaul Lincoln brand, this time with big bucks

    By Paul Lienert and Bernie Woodall DETROIT (Reuters) - Ford Motor Co's new chief executive, Mark Fields, is giving the automaker's long-moribund Lincoln brand what his predecessor Alan Mulally never could: a little love and a lot of cash. Lincoln, a storied Detroit brand which Ford has owned since 1922, has been in a swoon for the past two decades, leaving dealers and customers wondering if Ford management had left the brand for dead. ...

  • Has ISIS Crossed a New Red Line?
    Has ISIS Crossed a New Red Line?

    Throughout this unrelenting spate of recent Middle Eastern conflicts, the specter of chemical weapons have spurred the drawing of red lines and the sending of arms. For ISIS, its bloody advance across Iraq and Syria was cause enough to inspire American airstrikes as well as the arming of opposition forces, but now the radical Sunni Islamist group is also being accused of committing attacks using chemical weapons.

Follow Yahoo! News