Social network Path runs with Nike
Intimate social network Path has kept its stride after a privacy stumble and on Friday began running with Nike.
Path announced that users could keep family and close friends posted on runs in real-time with data fed to smartphones from Nike+ GPS sensors in some brands of the athletic footwear star's shoes.
"Running is just the start," San Francisco-based Path said in a release. "Nike is pioneering an entirely new way to integrate activity and sport in your everyday life."
Nike+ data from each run is turned into a Path "story" complete with the route shown on a map and photos of those who virtually "cheered you along" with feedback at the social network.
In coming weeks, Path will be synched to wirelessly link to new Nike+ FuelBand bracelets that track a wearer's activity through the day.
Friends and family members at Path will be kept posted about what FuelBand users are doing to hit calorie-burning goals.
"Sharing your daily activity can be very motivation for people," Path co-founder Dave Morin told AFP while discussing the Nike alliance in a recent interview.
"The people who support you the most in workouts are generally your family and friends."
Path also added the capability to record and recognize tunes being heard to share them at the social network and beefed up tools for working with photos.
Path has grown to more than two million members since it was launched in November 2010 by Morin, Dustin Mierau, and Napster creator Shawn Fanning. About 1.2 million of those members use Path monthly.
