Sony’s (SNY) plan to introduce an 80-inch XBR LED television set with 4K resolution is said to be the start of a larger scheme to push 4K on consumers, much like 3D was a huge push in the industry a couple of years ago. Since 3D isn’t gaining much traction, Sony (and we’d assume the rest of the industry) is betting on 4K as a way to get consumers to upgrade their home entertainment devices. Sony is already selling 4K Blu-ray players for $200, and the company’s next-generation PlayStation 4 will indeed support 4K resolution playback as well, a source tells us. Like the PlayStation 3 did with Blu-ray, Sony is betting that by including the ability to support 4K resolution media — games and movies — consumers will have an incentive to upgrade to new 4K television sets.
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