Sony Takes Stake in Telenovela Channels in Israel, Indonesia
LONDON — Sony Pictures Television is to acquire 50% of Israel’s VIVA and VIVA Plus cable channels, and online service VIVA Walla, along with 50% of Baby TV in Indonesia. Deals are part of an agreement inked with Dori Media Group.
The VIVA branded telenovela channels, VIVA and VIVA Plus, are carried by all Israeli multi-channel platforms. VIVA is among the four most popular entertainment cable television channels in Israel, according to HOT Telecom’s audience measurement system. VIVA Walla, which is an online free video-on-demand service in Israel, offers telenovelas through Walla.co.il.
Baby TV is Indonesia’s first channel for toddlers ages three years and younger. It broadcasts 24 hours a day and commercial free on leading pay TV platform Indovision, as well as on subscription service Top TV. The channel features programming that introduces babies to the natural world, assisting with the development of primary skills.
SPT Networks will also acquire 50% stakes in Dori Media’s electronic program guide operations and DMG’s holding in Dori Media, which provides technical services including dubbing, subtitling and closed captions.
Andy Kaplan, president of Sony Pictures Television’s worldwide networks, said: “This acquisition builds on our strategy to capitalize on channels opportunities around the world, which includes entering new markets.”
Nadav Palti, president and CEO of DMG, commented: “SPT’s decision to expand our working relationship in Indonesia, and in Israel for the first time, reflects the strength of our position in two excellent markets.”
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