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    SparkTrust Introduces SparkTrust Certified and eTrue Reviews to Create a Safe Online Marketplace

    PRWeb – Thu, Jun 30, 2011

    SparkTrust Launches SparkTrust Certified and eTrue Reviews, Providing Twin Resources for Optimum Web Safety and Security

    Vancouver, British Columbia (PRWEB) June 30, 2011

    Web safety and security provider SparkTrust Systems has officially launched its flagship services, SparkTrust Certified and eTrue reviews. Together, the two services provide website owners and online shoppers a new level of safety and security on the Internet. SparkTrust Certified defends online merchants against hackers, exploits, and malware attacks, while eTrue Reviews provides an outlet for verified customers to share their purchase experience.

    “I’m very pleased to see SparkTrust go live today, on schedule,” said Gregory K. Amlin, General Manager at SparkTrust. “We’re on a mission to make the Internet safer, and SparkTrust Certified and eTrue Reviews will make that happen – particularly because we offer the primary services for free. We think cost shouldn’t keep anyone from safety and security.”

    SparkTrust Certified, now in open beta testing, offers website owners top-tier security scans. The service provides webmasters with thorough scans to protect against malware and vulnerabilities as well as meet PCI regulatory commitments. Along with the scan comes SparkTrust Certified security specialists, who walk owners through the steps to keep their site protected. Website owners are encouraged to display the SparkTrust Certified badge, proving their commitment to safety and security.

    Focusing on the social aspect, eTrue Reviews is fully live for online shoppers and website owners. The social review tool allows online shoppers to share their experiences, and read recommendations from other customers. Setting it apart from similar services, eTrue Reviews verifies customers before they leave a review. Not only does this improve review rates, but it also ensures that reviews posted come from actual customers.

    “The Internet can be a scary place, particularly when you start dealing with credit details and online payments. Website owners need to take the extra step to make their customers feel safe. Not only are protected customers more likely to return, but they are more likely to do business with an online merchant in the first place,” said Amlin. “By combining security technology with social intelligence, we can provide true web safety.”

    Website owners can sign up for the SparkTrust Certified open beta at: sparktrustcertified.com


    Online shoppers and online businesses can start reviewing online with eTrue Reviews immediately: etrue.com

    About SparkTrust

    SparkTrust makes the web safer. Online shoppers base their online purchases on their trust of websites, and will not hesitate to abandon any site they feel is not trustworthy. This trust can come from seals, word-of-mouth, or pure gut feeling. SparkTrust builds trust in a tangible and verifiable way — for website owners, and for online shoppers. With an understanding that there is more to web safety than meeting technical security specifications, SparkTrust provides universal solutions to build online trust and defend against hackers and scammers.

    # # #

    Paul Lechner
    SparkTrust Systems
    6043642958
    Email Information


     

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