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    The Sportsman’s Guide Launches New, Redesigned Mobile Commerce Site

    PRWeb – Thu, Aug 4, 2011

    The Sportsman’s Guide®, a premier sporting goods brand in the portfolio of Redcats USA, today announced the launch of a redesigned mobile website (m.SportsmansGuide.com), offering a state-of-the-art design that optimizes mobile access to the site, making shopping from a mobile device faster, easier and as convenient as shopping from a home computer.

    St. Paul, MN (PRWEB) August 04, 2011

    The Sportsman’s Guide®, a premier sporting goods brand in the portfolio of Redcats USA, today announced the launch of a redesigned mobile website (m.SportsmansGuide.com), offering a state-of-the-art design that optimizes mobile access to the site, making shopping from a mobile device faster, easier and as convenient as shopping from a home computer.

    When visiting the site, customers will immediately notice the overall ease of the mobile online experience. The website automatically maximizes the display by instantly adjusting to the smart phone or mobile device being used. Plus, mobile-friendly, easy-to-use functions make browsing and search simple and quick.

    Other key features on the new m.SportsmansGuide.com mobile website include:


    • A dynamic carousel function that automatically scrolls through the day’s promotions

    • Easy-touch browsing that makes finding categories, then drilling down to the desired item, fast and effortless

    • A simple log-in feature that promotes a customized experience, including fast, easy checkout

    • A new menu function that promotes one-touch navigation using “Your Guide”

    • Enhanced image control that makes enlarged views easy

    • Customer reviews that are easy to find and browse

    • Streamlined viewing of product videos

    • A simple click that takes visitors from SportsmansGuide.com to BoatingSavings.com to WorkWearSavings.com and back, with a one-cart checkout process

    “This new mobile Sportsman’s Guide website gives customers the same ease of use they’ve come to expect when visiting The Sportsman’s Guide website from their home computer,” explained Sportsman’s Guide CEO Jay Berlin. “It puts The Guide’s large selection of discount-priced gear and clothing whenever and wherever customers want it. What’s more, our in-house design team promises many future enhancements that will keep the site at the forefront of the mobile shopping experience.”    

    To access The Sportsman’s Guide mobile website, users need to navigate to m.SportsmansGuide.com from the web browsers on their internet-enabled phones.

    Located in Minnesota, the “Land of 10,000 Lakes,” The Sportsman’s Guide® has been outfitting the nation’s outdoorsmen and women with big name, discount-priced outdoor gear and clothing since mailing its first catalog in 1977. The Guide® has long been noted for discount prices, a huge selection, fast shipping, courteous hassle-free service and the strongest guarantee of satisfaction in the business.

    About Redcats USA


    Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

    About Redcats


    Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com

    Contact Information


    Karen Davis


    Corporate PR & Communications


    Redcats USA


    Karen.davis(at)redcatsusa(dot)com


    212-502-9315

    ###

    Karen Davis
    Redcats USA
    212-502-9315
    Email Information


     

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