Starbucks, in partnership with Apple, is expanding its longstanding iTunes Pick of the Week program to include iPhone applications, excerpts from iBooks, television episodes and other media types.
Beginning Tuesday and continuing each week thereafter, Starbucks customers will notice new Pick of the Week cards -- in limited supply at nearly 8,500 Starbucks operated stores and licensed stores -- redeemable for a complimentary iTunes store entertainment offering.
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"With the explosion of app downloads and digital versions of books -- the kinds of content that we already love to curate and help our customers discover through Starbucks Digital Network -- this is a great time to expand an already successful program," Adam Brotman, vice president of digital ventures at Starbucks, tells Mashable.
Starbucks will kick off the expanded Pick of the Week program by offering customers the premium music-identifying Shazam Encore application on August 23. The following week, Starbucks stores will feature EA and Firemint's SPY mouse game.
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Apple and Starbucks are working together closely on the initiative; they'll be jointly selecting each week's application or media offering, Brotman says.
"We're excited about the expansion of this program because there are so many different ways that we can enhance our customers experience through content," he says. "The expansion of this program is a signal of things to come in how we plan to innovate by engaging with customers through content."
The news confirms reports that surfaced last week. Financial terms of the relationship among Starbucks, Apple and content makers is not being disclosed.
Starbucks will continue to refresh its weekly iTunes music offering online via Starbucks Digital Network.
This story originally published on Mashable here.