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    Steve Jobs' Mantra Rooted in Buddhism: Focus and Simplicity

    Long before Steve Jobs became the CEO of Apple and one of the most recognizable figures on the planet, he took a unconventional route to find himself -- a spiritual journey that influenced every step of an unconventional career.

    Jobs, who died Wednesday at the age of 56 of pancreatic cancer, was the biological child of two unmarried academics who only consented to signing the papers if the adoptive parents sent him to college.

    His adoptive parents sent a young Jobs off to Reed College, an expensive liberal arts school in Oregon, but he dropped out and went to India in the 1973 in search of enlightenment.

    Jobs and his college friend Daniel Kottke, who later worked for him at Apple, visited Neem Karoli Baba at his Kainchi Ashram. He returned home to California a Buddhist, complete with a shaved head and traditional Indian clothing and a philosophy that may have shaped much of his corporate values.

    Later, he was often seen walking barefoot in his trademark blue jeans around the office and reportedly often said that those around him didn't fully understand his way of thinking.

    "I wouldn't say Steve Jobs was a practicing Buddhist," said Robert Thurman, a professor of Buddhist studies at Columbia University, who met Jobs and his "Tibetan buddies" in the 1980s in San Francisco.

    "But he was just as creative and generous and went outside the box in the way that he looked to Eastern mental discipline and the Zen vision, which is a compelling one."

    "He was a real explorer and very much to be mourned and too young at 56," said Thurman. "We will remember the design simplicity of his products. That simplicity is a Zen idea."

    Thurman met Jobs in San Francisco in the 1980s with Grateful Dead drummer Mickey Hart and actor Richard Gere. The discussion was about Tibet.

    "It was before the Dalai Lama, and he was very sympathetic and had advice for the Tibetans," he said. "But he was into his own thing and didn't become a major player."

    Jobs used Dalai Lama in one of Apple's most famous ad campaigns: "Think Different."

    "He put them up all over Hong Kong," Thurman said of the computer ads. "But then the Chinese communists squawked very violently and as my son says, 'He had to think again.'"

    Zen Buddhist monk Kobun Chino Otogawa married Jobs and his now widow, Laurene Powell, in 1991.

    Jobs could have just as easily taken his philosophy from the hippie movement of the 1960s. The Whole Earth Catalogue was his bible, with founder Stewart Brand's cry, "We are as gods."

    The catalogue offered an integrated and complex world view with a leftist political calling. Jobs later adopted the catalogue's mantra: "Stay hungry. Stay foolish."

    Buddhism a Wake-Up Call for Steve Jobs?

    The catalogue also delved into spirituality. In one 1974 article, author Rick Fields wrote that Buddhism is "a tool, like an alarm-clock for waking up."

    That may have been the case for Jobs. He said in his now-famous 2005 Commencement speech at Stanford that he lived each day as if it were his last, admonishing graduates not to "live someone else's life."

    "Don't be trapped by dogma -- which is living with the results of other people's thinking," Jobs said. "Don't let the noise of other's opinions drown out your own inner voice."

    In that speech he told students to relish the time to follow their passions, recounting the time after he dropped out, but continued to audit non-credit classes like calligraphy. The elegant typefaces -- serif and sans serif -- were later introduced for the first time in the Macintosh.

    "I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple," he said. "I loved it."

    Jobs was also influenced by Richard Baker, who was head of the Zen Center in San Francisco from 1971 until 1984, when Baker resigned after a scandalous affair with a wife of one of the center's benefactors. But Baker helped the center grow to one of the most successful in the United States.

    Jobs was receptive to Baker's message of change, "helping the environment and empowering the individual."

    Jobs admitted to experimenting with the hallucinogenic drug LSD, which he has said was "one of the two or three most important things" in his life.

    In an unauthorized biography by Alan Deutschman, a college friend said that Jobs had even been a lover of folk singer Joan Baez, who was 41 at the time, and the attraction was largely because she had also been intimate with another '60s icon, Bob Dylan.

    He was a fan of the Beatles, who also embraced spirituality and made a similar pilgrimage to India. Jobs told television's "60 Minutes" he modeled his own business after the rock group.

    "They were four guys that kept each other's negative tendencies in check; they balanced each other," he said. "And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people."

    Jobs said that "focus and simplicity" were the foundation of Apple's ethic.

    "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple," he told Businessweek in 1998. "But it's worth it in the end because once you get there, you can move mountains."

    Even the minimalist design of his products -- from the first Macintosh to the sleek iPad have a "aesthetic simplicity and keenness of line" that smacks of Japanese Zen, according to Columbia's Thurman.

    Former Pepsico President John Sculley, who eventually fired Jobs, said walking into Jobs' apartment had the same design feel.

    "I remember going into Steve's house, and he had almost no furniture in it," Sculley said in a 2010 interview with Businessweek."He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected."

    Jobs reportedly convinced Sculley to work for Apple when he asked, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?"

    Jobs Gave People Computer Power

    Thurman contends Jobs' greatest success was not necessarily financial.

    "It was his initial role in making the PC available to individuals to give them computer power," said Thurman. "He was democratizing computer power. It was his own inspiration of things and not accepting the status quo and breaking through the power of the people."

    Though Jobs may not have been a devout practitioner of Buddhism, his personal and corporate vision certainly struck the same tone -- "wisdom and compassion," he said.

    "Zen vision is that human beings can understand reality if they focus their mind on it and develop wisdom," said Thurman. "When you do, you have the greater capacity to arrange the nature of things and to help people."

    But the irony of Jobs' spirituality was that as much as it reflected the most beautiful aspects of the products he made, those very "machines" have in some ways enslaved a generation of users, according to John Lardas Modern, a professor of religious studies at Franklin and Marshall College in Pennsylvania.

    Jobs made computers and hand held devices that have allowed people to become "disembodied" on a certain level -- "to escape and transcend the mundane reality of bodily existence," according to Modern.

    Such spirituality begs for freedom from the trappings of tradition, he said, but they have a down side.

    "These machines are amazing," said Modern. "For the last 12 hours, I have been seeing people on Facebook and Twitter in praise of how the devices he made allow ease and convenience and empowerment."

    "I love my iPad, precisely because it feels like an extension of my mind and I can't live without it," said Modern. "The irony is, these products ground us in a chair behind a desk, behind a computer and in a sense they have pushed us inward?and you don't have physical connections with others."

    "It cuts both ways," he said.

     

    598 comments

    • Socialist Atheist on Food ...  •  7 mths ago
      A remarkable man, but co-opting Buddhism by reducing it to a business tool makes me a little uncomfortable. Nobody ever got enlightened sitting in front of a computer all day.
      • Hans 7 mths ago
        People get enlightened everyday and every hour. Where have you been?
        In an instant, at any time, you can get on the web, see strife as it happens, and make a donation to a group trying to address that strife.
        You couldn't do that before the iPhone.
      • LittleOne 7 mths ago
        @Hans - I see...Did you forget that period in time referred to as The Enlightenment? That was WAY before the iPhone's day...
      • Santapan 7 mths ago
        I am agree with the JOEY.
    • JW  •  7 mths ago
      While I am sorry to hear of the passing of this modern day pioneer, I can't help to think of two things. 1st Too much is being made of it 2nd He did outsource our jobs putting Americans out of work for the sake of profit - not very Buddist of him
    • Nikos P  •  7 mths ago
      That's ironic: He followed buddhist teachings for simplicity in his designs, but priced them so high that it goes against the buddhist teaching of humility and lack of materialism.
      • HCR YES 7 mths ago
        Ya, that is why RIGHT LIVELIHOOD is in the Buddha's 8 fold path.
    • Talyn  •  7 mths ago
      Don't knock Buddhism. It's supposed to be an atheistic religion. My pastor said that Buddhists will go to hell because they worship Buddha as a god, and that Buddha himself is in hell.. Well... Buddha didn't ask to be worshipped did he? And Christianity wasn't around in that area at the time he was alive, was it? .. Why must a person be a Christian in order to have his life's work count and be valid? Does God really make people rise to greatness and need to be thanked for every achievement a person attains? Kind of stupid in my opinion, and very narrow-minded. The fact that he was influenced by the Buddhist way of thinking is probably what made him think outside the box and create the Apple products we all know and love.
      • Michael 7 mths ago
        Yeah, you'd think that fundamentalist Christians would be happy about an atheistic religion when the theism is was founded contrary to was Hindu theism.
      • Rohana 7 mths ago
        this is the reply for talyn,FIRST you REMOVE your STUPID WORDS, that, Buddha is in THE hell. what do you know of the Buddhism? if you know nothing,about Buddhism,you will have to learn about,i should impress buddha is not in the hell, he is in... { PIRINIVAN },IT MEANS THEARE NO LIFE AGAIN...[you better study ].what do you know of the gods?according to buddhism we know of gods, I do not argue OF the other religions, if you ready,it can be done, reality is not that where you are in...it can not be understood a person like you. thanks.
    • Safas  •  7 mths ago
      Buddhism, like so many eastern spiritual philosophical disciplines, is a path to many doors which lead to uncloaking our true purpose in life. This is one of the objectives of Buddhism, which is intended to give us a push into a journey of discovery of who we are and what we are capable of achieving. Steve Jobs incorporated these principles in his life and his life's work and I feel that his greatest achievements came from being fearless about giving ordinary folks access to the technology, and its myriad benefits, when others were busy conspiring how to control the spread of this 'dangerous' resource. Directly, or indirectly, Jobs made tremendous contributions to the education of the people of our world and thereby give us something which no one can take away from us.
    • foodandart  •  7 mths ago
      It cuts both ways? Only if you *let* it. The capacity to turn off the computer, get up and go out into the day and be with friends, neighbors and family is still within each of us.
      • YO 7 mths ago
        Well said!
      • duende 7 mths ago
        Runs out the door.........
      • Richard B 7 mths ago
        Except to reach your friends, neighbors and family, you need to be on a computer or a tablet or a smartphone to contact them...
    • MATTHEW  •  7 mths ago
      I knew several engineers that work for Jobs In California, smart guy, yes. Business man, absolutely. Nice guy, not hardly. They say he was an total #$%$ to work for. He fired one guy just for speaking to him. No, I don't think I'm buying all this propaganda about what wonderful guy he was.
      • M 7 mths ago
        thanks for speaking the truth. steve jobs is worthless. he didn't work hard at all or invent anything
      • William 7 mths ago
        Steve`s favorite form of recreation was kicking #$%$ and taking names. It worked for him. You can`t argue with success.
      • Scotty 7 mths ago
        I think jobs was an idea man, but others did the work. He was good at latching on to the guy who could do the task, and exploiting him. Just like he got a bonus for Woz, and stole it haha. I don't quite understand this zen buddah stuff, because he was a douche to a lot of people. You were not to talk to him unless spoken to. haha. Read the Mac bathroom reader. Jobs was a great PR man. Woz invented Apple II, and shared his stock with early workers at the company, while Steve sold all his. Woz is the guy who made the chips and put it all together. Steve copied all the work at PARC and refined it to the early mac. Even though he hated Bill Gates, they did the same thing, took other peoples ideas and refined them. Gates stole the MAC desktop, then avoided a lawsuit by ransoming Office for Mac. That's about it.
    • thomas  •  7 mths ago
      how about the love one another concept
    • SanJuanKid  •  7 mths ago
      He didn't acknowledge his daughter. He wouldn't forgive his father. Jobs was wise to keep his personal life very private. As a famous movie star once said, "If the public really knew us, they wouldn't like us."
    • Rosa  •  7 mths ago
      A great mind, a visionary, a genious.....
    • Silent Majority  •  7 mths ago
      How many people suffered his condition, but can't afford the medical care to prolong life.
    • sierra  •  7 mths ago
      when your number is up, it's up, no matter how much money you got.
    • Mr.BlurBlur2003  •  7 mths ago
      Amitabha Steve Jobs. You brought enlightenment to the world has ever seen. May you have attained Nirvana.
    • SPLASH  •  7 mths ago
      Wonder if Jobs left a sizable charitable contribution.
    • MarcW  •  7 mths ago
      Let's not confuse style with substance. A minimalist design sense does not make one a Buddhist. Buddhism is rooted in compassion for all beings. Everyone on the planet is equal and deserving of a happy life. The Buddhist philosophy does not tolerate sweat shop labor, exploiting poor people in other countries. Jobs was fully aware of the abysmal conditions in the factories that produced Apple products: 12 hour working days seven days a week, few restroom breaks, speed-ups, isolation from others, and the low wages. Where they made iPads, many workers committed suicide; others suffered from poisoning. Jobs rebuffed those workers who made personal appeals to him. The Billionaire only had the bottom line profits in mind. Linking Jobs to Buddhism does that religion a great disservice.
    • Joe  •  7 mths ago
      Is having your product built by slave labor under a communist government to reap huge profits Zen?
    • DavidH  •  7 mths ago
      "the 1973"?
    • light seeker  •  7 mths ago
      I find meditation is the only way to center my spirit.
    • Gerald  •  7 mths ago
      He did not teach kids to be lazy in school -- parents now a days allow it. Cell phones, texting, internet, media are all tools to be learned by a future generation and the use of those items are to be controlled by the adults (responsible parents) who supervise those kids. Everytime I hear a parent say 'it's what the kids do nowadays' I say that's wrong, it's what you allow them to do.

      Teach your kids to unplug, work hard and earn their life -- phones, computers and media are a privledge that has to be earned -- parents give it all away too soon.
    • susi l  •  7 mths ago
      may the world see humans r above technology to the simple art of real inspiring connecting...
      dear steve jobs..in caring heartfelt prayers
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