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    Stride Mintacular Ad 'Redefines Chewing' in Apple Parody [VIDEO]

    By Zoe Fox | Mashable – Sun, Aug 19, 2012

    Stride Gum is the latest company to mimic Apple in its recent ad campaign for its just-launched Mintacular flavor. The brand released the above online video, featuring gold medal-winning snowboarder Shaun White, in the latest "celebrity-endorsed chewing experience."

    [More from Mashable: Everything That Might Be True About an iPad Mini]

    Unlike Apple's ads, however, the Mintacular parody uses actors aside from White.

    "From the moment you pick it up, you instinctively know how to use it," one actor says. "There are no rules at all when it comes to holding it. I don’t need to change who I am to fit the product. It fits me."

    [More from Mashable: Judge: Apple Lawyers ‘Smoking Crack’]

    SEE ALSO: Orabrush Parlays YouTube Success Into Walmart Deal

    Mintacular also posted an Apple-esque billboard in New York's SoHo neighborhood, with only the words "08.13.12" written in black on a white background, which The New York Times reports had people fooled into thinking an Apple product launch was coming. The billboard was replaced last week with this ad, featuring Shaun White:

    The ad isn't the first thing that goes in your mouth to parody Apple -- a March 2011 Orabrush ad got a lot of attention for spoofing Apple iPad 2 ads.

    What do you think of the Mintacular ad? Brilliant or bust? Let us know in the comments.

    This story originally published on Mashable here.

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