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    Study: E-book library borrowing takes slow pace

    NEW YORK (AP) — E-book readers have been relatively slow to borrow digital works from the library, frustrated by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study.

    The Pew Research Center published a survey Friday that reports around 12 percent of e-book users 16 years and older downloaded a text from the library over the past year. Earlier in 2012, Pew issued a study showing that around 20 percent of adults had read an e-book recently.

    Simon & Schuster, the Hachette Book Group and other major publishers have limited e-book offerings to libraries or refused to make any available, citing concerns that the ease of free downloads would hurt sales. Lack of awareness may be another factor. Around 60 percent of those 16 and older couldn't say whether their libraries had e-books.

    Pew's Internet & American Life Project study, conducted with nearly 3,000 respondents between Nov. 16 and Dec. 11, 2011, suggests that library patrons trying to borrow digital texts have been deterred by the selection and by not having the right e-book device. Just over half of respondents said their library did not have the book they were looking for and nearly 20 percent found that the device they owned could not receive a given title.

    Nearly half of those who have not borrowed an e-book said they would be "very" or "somewhat" interested if they were lent an e-reading device with a book already downloaded.

    Officials from the American Library Association have been meeting with publishers in an effort to work out a system that would satisfy both sides. On Thursday, Penguin Group (USA) announced a pilot program with the New York and Brooklyn library systems that will make e-books available six months after they first go on sale. Penguin had suspended its e-book program with libraries last year.

    "I applaud Penguin's decision today to re-start e-book sales to libraries so that we may again meet our mutual goals of connecting authors and readers," library association president Molly Raphael said in a statement.

    One statistic reported by Pew should please publishers and librarians: Those who borrow e-books from libraries tend to read more — 29 books a year — than readers who don't use the library (23 books). But library card holders also are more likely to borrow, as opposed to buy, a book compared to those without library cards.

    Overall, around half of those surveyed said they had bought their most recent book. Around 15 percent said they had borrowed a copy from the library.

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    • Why is AT&T milking subscribers for an extra $500 million? ‘Because they can’

      AT&T said earlier this week that it will add a new administrative fee to each of its wireless subscribers’ monthly bills. The fee is only $0.61, which doesn’t sound like much, and an AT&T spokesperson was quick to point out to several news sites that this new fee is lower than similar fees charged by rival carriers. Subscribers were still outraged. Now that the shouting has died down a bit, however, people are looking for a batter explanation for the new charge they’ll see each month. According to one industry watcher, that explanation couldn’t be simpler: “Because they can.” “Why would AT&T do this? Because they can, and it is all in the pricing strategy,” Joe Hoffman, principal analyst at ABI Research

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