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    New Study Shows Just 10% of Internet Retailer 500 Companies Sell Directly On Facebook, Despite 750 Million Users

    PRWeb – Wed, Aug 3, 2011

    Ecommerce software provider Ability Commerce also finds one in five companies on the list don’t have Facebook pages at all.

    (PRWEB) August 03, 2011

    Ability Commerce, an innovative software provider for ecommerce retailers, has found that only 10 percent of the Internet Retailer 500 companies are using shopping apps to sell directly on Facebook.

    The findings are the result of a deep-dive research project undertaken by Ability Commerce to determine the ecommerce industry’s adoption of Facebook as a shopping platform.

    And while the Facebook shopping app data may come as a surprise, as the 500 companies reviewed are considered bellwethers for the latest advances in ecommerce, Ability Commerce also found that one in five of those companies still doesn’t have a Facebook page at all.

    “Facebook shopping provides a great opportunity for companies to market products and reach consumers through the ever-growing world of social networking. Companies should be more aggressive in pursuing the latest that Facebook commerce has to offer,” said Diane Buzzeo, CEO of Ability Commerce.

    Social buying is on the cutting edge of ecommerce, as companies seek to tie online shopping to the social media revolution.

    While Facebook doesn’t allow for actual checkouts on the site, companies such as American Musical Supply have instituted “virtual shopping carts” that allow shoppers to add items while browsing on Facebook. Shoppers then carry their shopping cart with them to cash out at the company’s own website. Items can be added and removed at will.

    Ability Commerce also found that additional features such as live chat, deals/contests and integration with Amazon were also found to be generally lacking, with most companies offering just a simple brand page.

    Some of the additional data that Ability Commerce uncovered include:


    •     Only one mass merchant and one luxury retailer had a Facebook shopping app

    •     64% of hardware and home improvement retailers had Facebook pages

    •     66% of computer/electronics retailers had Facebook pages

    •     Eight companies out of 500 employed Live Chat on their Facebook pages

    For more information about the data and Facebook shopping visit http://www.internetretailer.com/2011/07/31/social-gold-mine. For more information about Ability Commerce, visit http://www.abilitycommerce.com/

    About Ability Commerce


    Ability Commerce provides innovative ecommerce software for retailers. Its ecommerce platform, SmartSite, empowers merchandisers to change their website directly, while helping them acquire, convert and retain more customers. SmartSite has consistently increased clients’ web sales by an average of 66 percent. In addition to SmartSite, Ability Commerce offers other powerful ecommerce software, including Ability Channel Feed and Ability Connect. Channel Feed manages Amazon and all other eChannels in one data feed. Ability Connect allows its users to deploy efficient and affordable email marketing solutions that integrate with SmartSite. Ability Commerce can also manage an entire ecommerce site for you. http://www.abilitycommerce.com

    ###

    Will Kruisbrink
    Walker Sands Communications
    312-651-4024
    Email Information


     

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