BACK TO ITS ROOTS: Struggling BlackBerry maker Research in Motion Ltd. plans to return its focus to its corporate customers.
THE PROBLEMS: RIM has had limited success trying to enter consumer markets. It has faced heavy competition from flashier, consumer-oriented phones such as Apple's iPhone and models that run Google's Android software.
CONSUMER FUTURE: RIM will focus its consumer efforts on targeted offerings that tap its strengths. That includes devices that employees will want to buy on their own and bring to the corporate environment. The company was exploring partnerships and other opportunities for consumer products that aren't deemed central.
