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    Super Bowl XLVI: The Ads [LIVE BLOG]

    By Todd Wasserman | Mashable – Sun, Feb 5, 2012

    Some will go home heroes, some will fail miserably. Reputations will be built and destroyed tonight.

    No, we're not talking about the guys on the New York Giants and New England Patriots, we're talking about the people behind the ads that are running during the big game.

    [More from Mashable: Super Bowl 2012: Tech Marches On [COMIC]]

    For the second year in a row, Mashable is live blogging the Super Bowl. Once again, we're only mildly interested in what's going on on the field. But we're very focused on the ads.

    I am Todd Wasserman, Mashable's business editor. Joining me this year will be some Madison Avenue bigshots, including Euro RSCG Chairman Lee Garfinkel, Kaplan Thaler Managing Director of Digital Strategy and CRM Danny Flamberg, 360i Vice President, Emerging Media David Berkowitz, Gyro Executive Creative Director Mike Tittel and Landor Associates chief marketing officer Hayes Roth. In addition, Vice President of Marketing at Bluefin Labs Tom Thai and his colleague, Associate Marketing Manager Eleanor Dowling will be providing some real-time social media stats and Mashable's own Charlie White and Sam Laird will be on hand to offer some color commentary.

    [More from Mashable: How to Follow Super Bowl 2012 With Social Media]

    Join us at 6:30 p.m. EST. We'll cover all the ads, from kickoff to the final second.

    This story originally published on Mashable here.

     

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